Collectors Universe, Inc. provides authentication and grading services to dealers and collectors of coins, trading cards, event tickets, autographs and historical and sports memorabilia (collectibles). Services PCGS (Professional Coin Grading Service) Coin Authentication and Grading Services: PCGS employs expert coin graders, who are independent of coin buyers and sellers, to provide impartial authentication and grading services. The company also provides a warranty as to the accuracy of its coin authentication and grading. The company also provides a range of authoritative content on coin collecting to inform and communicate with the collector community, including guides and reports that track the trading prices and the rarity of PCGS-graded coins. PSA (Professional Sports Authenticator) Trading Card Authentication and Grading Services: The company offers PSA, which instituted a similar authentication and grading system for trading cards. The company’s independent trading card experts certify the authenticity of and assign quality grades to trading cards using a numeric system with a scale from 1-to-10 that the company developed, together with an adjectival system to describe their condition. PSA/DNA (PSA/DNA Authentication Services) Autograph Authentication and Grading Services: The company’s vintage autograph authentication service involves the rendering of an opinion of authenticity by an industry expert based on an analysis of the signed object, such as the signed document or autographed item of memorabilia, to confirm its consistency with similar materials or items that existed during the signer’s lifetime; a comparison of the signature submitted for authentication with exemplars of such signatures; and a handwriting analysis. CCE (Certified Coin Exchange) and Collectors Corner: The company owns the CCE, a subscription-based, business-to-business Internet bid-ask market for coins that have been certified by the company or by other independent coin authentication and grading services. The CCE Website features approximately 100,000 bid and ask prices for certified coins at www.certifiedcoinexchange.com. Publications and Advertising: The company publishes authoritative price guides, rarity reports, and other collectibles data to provide collectors with information. The company publishes the Sports Market Report on a monthly basis primarily for distribution to approximately 5,400 PSA Collectors Club members. The company sells advertising to dealers and vendors for placement in its publications. The company manages a Collectors Universe Website and individual Websites for its authentication and grading services. On those Websites, the company offers collectible content, relevant to the marketplace for the specific authentication and grading service, some of which is available for a fee and some of which is available without charge. The company sells advertising to dealers and vendors on these two Websites and on the Websites that it maintains for PSA/DNA in autographs and CCE and Collectors Corner in coins. Growth Strategy The company’s strategy is to increase its market share among existing users of authentication and grading services; increase the use of its services by various collectors that do not use any independent third-party authentication or grading services; and expand its coin services to selected international markets. Intellectual Property The company’s trademarks, both registered and unregistered, which are being used in the conduct of its business both in the United States and overseas include Collectors Universe, Professional Coin Grading Services, PCGS, PCGS Secure, First Strike, CoinFacts, PCGS3000, History in Your Hands, PCGS Currency, Professional Sports Authenticator, PSA, PSA/DNA, Quick Opinion, Sports Marketing Report, Set Registry, Rookie Graph, Certified Coin Exchange, CCE, Collectors Corner, and FACTS (registered marks); and Coin Universe, Collectors.com, Expos Unlimited, and Long Beach Coin, Stamp and Collectibles Expo (unregistered marks). Competition Coin Authentication and Grading: The company’s principal competitors in the coin authentication and grading market are Numismatic Guaranty Corporation of America, Independent Coin Grading, and ANACS. Trading Card Authentication and Grading: The company’s primary competitors in trading card authentication and grading are Beckett Trading Card Grading Corporation and Trading Card Guaranty, LLC. Autograph Authentication and Grading: In the vintage autograph authentication market, the company competes with James Spence Authentication. History Collectors Universe, Inc. was founded in 1986.
(CUJ:Berlin Stock Exchange)
1921 East Alton Avenue
Santa Ana, CA 92705
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