nterprises; chief technology officer office and engineering department (managers, architects, etc.) for telecommunications service providers are the primary buyers of its ByteMobile Smart Capacity solutions; and chief information officer office and engineering departments within service providers, using the company’s products to deliver desktops and applications as hosted cloud services. The IT buyers for the company’s products include various industries, including those in financial services, technology, healthcare, education, government and telecom. Technology Relationships These relationships include cross-licensing, OEM, joint reference architectures, and other arrangements that result in better solutions for its customers. Microsoft: The company has collaborated with Microsoft on various technologies, including terminal services, cloud networking, and virtualization. Google: Together, Google and the company offer enterprise a new approach to end user computing. Google and Citrix empower organizations to provide scalable, app-centric, mobile workspace solutions that deliver an user experience. Additional Relationships The company’s partners continue to expand their focus on the range of Citrix products. Some examples include Hewlett Packard Enterprise, Dell, IBM and Fujitsu which have multiple offerings in the market with its workspace services solutions and delivery networking products. The company also has established relationships with SAP, Samsung, Nutanix, and NVIDIA that complement the benefits provided by Citrix products. Amazon continues to market Citrix NetScaler, Citrix CloudBridge, and Citrix XenMobile in its Amazon Web Services (AWS) Marketplace, and the company collaborates to help customers to run XenApp and XenDesktop on the AWS platform. Through its Citrix Ready program, approximately 27,000 products have been verified to work with Citrix technologies. Various partners proactively incorporate Citrix products and technologies, such as Receiver, XenDesktop, XenApp, NetScaler, and HDX (ICA) technologies into their customer offerings. The company’s HDX and Receiver technologies are often included with or offered for thin clients, industry-standard servers and mobile devices, such as Apple's iPhone and iPad, Windows Mobile and Google Android devices. Licensees include Dell, Samsung, Fujitsu and Hewlett-Packard Enterprise, among others. Research and Development For the year ended December 31, 2015, the company incurred research and development expenses of approximately $564.0 million. Sales, Marketing and Services The company markets and licenses its products and services through multiple channels worldwide, including selling through resellers and direct over the Web. The company’s partner community comprises VARs known as Citrix Solution Advisors, VADs, cloud service providers, SIs, independent software vendors, and OEMs. Competition Workspace Services: The company’s Enterprise Mobility Management product line, XenMobile, competes with AirWatch by VMware, MobileIron, Good Technology by BlackBerry and other smaller competitors. Delivery Networking: The company’s NetScaler products compete against other established competitors, including, F5 Networks, Inc., or F5, and to a lesser extent, Radware and A10 Networks. Mobility Apps: The company’s Communications Cloud products compete primarily with Adobe Connect, Cisco WebEx, TeamViewer, Microsoft Lync and Skype, BlueJeans and Zoom, and conferencing call solutions from AT&T, BT, Intercall, PGi, RingCentral, Verizon and Vonage. In addition, the company competes with freemium products, such as LogMeIn's Join.me and Google's Google + Hangouts. The company’s competition includes free solutions, such as Microsoft's Live Mesh and those from many others, including Internet startups. In the data sharing segment, the company’s ShareFile product's direct competition includes Dropbox, Box, Syncplicity, BlackBerry's Watchdox, Accellion, Microsoft and HighTail, as well as legacy solutions such as traditional or FTP. History Citrix Systems, Inc. was founded in 1989.
citrix systems inc (CTXS:NASDAQ GS)
851 West Cypress Creek Road
Fort Lauderdale, FL 33309
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