any’s products include various industries, including those in financial services, technology, healthcare, education, government and telecom. Technology Relationships These relationships include cross-licensing, OEM, joint reference architectures, and other arrangements that result in better solutions for its customers. Microsoft: The company has collaborated with Microsoft on various technologies, including terminal services, cloud networking, and virtualization. Cisco Systems, Inc.: The company has a technology collaboration with Cisco Systems, Inc. to develop and deliver solutions that help customers simplify and accelerate large-scale desktop virtualization deployments, including high-definition virtual desktops and applications and improved end-user experiences, over a Citrix HDX-enabled Cisco network. The company has also built relationships with VCE, NetApp and CA Technologies. Research and Development The company focuses its research and development activities on developing new products and core technologies in its core markets and to further enhancing the functionality, reliability, performance and flexibility of existing products. The company incurred research and development expenses of approximately $553.8 million in 2014. Sales and Marketing The company markets and licenses its products and services through multiple channels worldwide, including selling through resellers and direct over the Web. The company’s partner community comprises value-added resellers known as Citrix Solution Advisors, cloud service providers, SIs, Independent Software Vendors, and OEMs. Intellectual Property The company has established proprietary trademark rights in markets across the globe, and owns trademark registrations and pending registration applications in the United States and other countries, including Citrix, Citrix Workspace Cloud, ByteMobile, GoToAssist, GoToMeeting, GoToWebinar, NetScaler, ShareFile, Worx Home, WorxDesktop, WorxMail, WorxWeb, Xen, XenApp, XenClient, XenDesktop, XenServer and XenMobile. Competition Workspace Services: The company’s competitors that provide automation of processes and alternative approaches, include VMware's Horizon product and Oracle Corporation. The company’s Enterprise Mobility Management product line, XenMobile, competes with AirWatch by VMware, MobileIron, Good Technology and other smaller competitors. Delivery Networking: The company’s NetScaler products compete against other competitors, including, F5 Networks, Inc., and A10 Networks. With regards to WAN optimization, CloudBridge also competes with Riverbed Technology, Inc., or Riverbed and Cisco. VMware is also the main competitor of its CloudPlatform product. In addition, the company also competes with Microsoft's Windows Server 2012 with Hyper-V. Mobility Apps: In Communications Cloud, the company competes primarily with Cisco WebEx, Microsoft Lync and Skype, and conferencing call solutions from Intercall, PGi, AT&T and Verizon. Additionally the company competes with freemium products such as Logmein's Join.me and Google's Google + Hangouts. In the data sharing market, its Documents Cloud direct competition includes Dropbox, Inc.; Box, Inc.; and HighTail, Inc. The company’s direct competition includes LogMeIn, Inc., and free solutions such as Microsoft's Live Mesh. In remote support, the company competes with Cisco's WebEx and LogMeIn. History Citrix Systems, Inc. was founded in 1989.
citrix systems inc (CTXS:NASDAQ GS)
851 West Cypress Creek Road
Fort Lauderdale, FL 33309
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