Caesarstone Ltd. manufactures engineered quartz surfaces sold under its premium Caesarstone brand. The company’s products consist of engineered quartz slabs that are sold in approximately 50 countries through a combination of direct sales in certain markets and indirectly through a network of independent distributors in other markets. It generates the substantial majority of its revenues in the United States from direct distribution of its products. The company’s products are primarily used as kitchen countertops in the renovation and remodeling and residential construction end markets. Other applications include vanity tops, wall panels, back splashes, floor tiles, stairs and other interior surfaces that are used in various residential and non-residential applications. The company’s products’ hardness, as well as their non-porous characteristics, offers scratch, stains and heat resistance, making them durable and ideal for kitchen and other applications relative to competing products, such as granite, manufactured solid surfaces and laminate. Through its design and manufacturing processes the company offers various colors, styles, designs and textures. The substantial majority of the company’s products are installed as countertops in residential kitchens. Other applications of its products include vanity tops, wall panels, back splashes, floor tiles, stairs and other interior surfaces. The company’s engineered quartz slabs measure 120 inches long by 56 1/2 inches wide and 130 inches long by 65 inches wide with a thickness of 1/2 of an inch, 3/4 of an inch or 1 1/4 inches. Engineered quartz surfaces are comprised of approximately 90% natural crushed quartz and approximately 10% polyester and pigments. The company’s products’ quartz composition gives them superior strength and resistance to heat, scratches, cracks and chips. Polyester, which acts as a binding agent in its products, makes its products non-porous and resistant to stains. Pigments act as a dyeing agent to vary its products’ colors and patterns. The company engineers its products with a range of colors, finishes, textures, thicknesses and physical properties, which help it meet the different functional and aesthetic demands of end-consumers. The company offers a spectrum of design options in the engineered quartz surface industry with different colors, textures and finishes designed to appeal to end-consumers’ preferences. The company’s designs range from fine-grained patterns to coarse-grained color blends with a variegated visual texture. The company offers four product collections, including Classico, Concetto, Motivo, and Supernatural, which are marketed as specialty product collections. The Concetto product collection features engineered quartz surfaces with hand-incorporated semi-precious stones. Its Motivo product collection features a range of patterned textures that can be customized. It also offers Supernatural collection, whose design was inspired by natural stone and which are manufactured using proprietary technology. In 2013, the company introduced seven new colors to its Classico and Supernatural collections. In 2014, the company introduced eight new colors to its Classico and Supernatural collections, including the Calacatta Nuvo product, which is inspired by the natural calacatta stone, and other products inspired by natural granite and marble. In 2015, the company launched five new products under the Supernatural collection and four new colors under the Classico collection. Distribution The company’s four major markets based on sales are the United States, Australia, Canada and Israel. Direct Markets The company has direct sales channels in the United States, Australia, Canada, Israel and Singapore. The company supplies its products primarily to fabricators, who in turn resell them to contractors, developers, builders and consumers. In Israel, the company distributes its products directly to various local distributors who in turn sell them to fabricators. In the United States, Australia, Canada and Singapore the company has established direct distribution channels with distribution locations in major urban center
caesarstone ltd (CSTE:NASDAQ GS)
MP Menashe, 37804
Phone: 972 4 610 9300
Fax: 972 4 636 4186www.caesarstone.com
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