CSR plc, a fabless semiconductor company, provides multifunction semiconductor platforms for the consumer electronics market. The company designs and develops semiconductor integrated circuits and software, and subcontracts the manufacture (wafer fabrication, packaging and test) of products to independent third parties. Segments Voice & Music: The Voice & Music segment comprises mono headsets and stereo products for wireless audio streaming. The company’s VibeHub platform allows device manufacturers to deliver multi-room audio over Wi-Fi. The company’s aptX audio codec added approximately 80 licensees and was featured in 180 new products during 2014. Auto: This segment comprises automotive and personal navigation device (PND) applications. Consumer: The Consumer segment comprises Bluetooth Smart, Cameras, Document Imaging, Gaming, Indoor Location and other consumer applications. In 2014, the company introduced CSRmesh, which enables unlimited Bluetooth Smart devices to be networked together. Legacy: This segment includes Legacy Home Entertainment, Handset Connectivity and Handset Location businesses. Research and Development The company’s research and development expenditure included $240.9 million in 2014. Strategy The company’s strategy focuses on targeting its chosen end markets with integrated and differentiated technology platforms, with a goal to achieve sustainable growth with higher margins and returns. Sales and Marketing The company markets principally through its direct sales force, and in North America, through sales representatives. It also markets products through a network of distributors. The company’s sales and marketing function is centred in Cambridge, the United Kingdom and San Jose, the United States with sales and liaison offices in Boston and Plano, the United States; Taipei, Taiwan; Seoul, South Korea; Tokyo, Japan; Singapore; Beijing, Shanghai and Shenzhen, China. Customers The company sells directly to the producers of consumer electronic equipment, as well as to original design manufacturers and distributors. History CSR plc was founded in 1999. The company was incorporated and registered in England and Wales in 2001.
csr plc (CSR:London)
Cambridge Business Park
Cambridge, CB4 0WZ
Phone: 44 12 2369 2000
Fax: 44 12 2369 2001www.csr.com
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