nt), and its integrated services routers. The company also owns Cloudlock, Inc., a cloud access security broker. Cloudlock provides visibility and control directly in SaaS, platform-as-a-service, and infrastructure-as-a-service environments through APIs that enable a deployment, and time to value for customers. It offers next-generation firewall (NGFW) software and management platform. Additionally, the company provides NGFW hardware series that can be enabled with its Firepower NGFW software and management solution, the Firepower 4100 Series. In 2016, the company also continued to expand its advanced threat protection portfolio. It owns Lancope, Inc., a context-aware security analytics company. The company continued to expand its Advanced Malware Protection (AMP) everywhere strategy by integrating AMP with its Unified Threat Management (Meraki MX) platforms, and by integrating its ThreatGRID appliances into its AMP enabled security solution. Other Products The company’s Other Products category primarily consists of certain emerging technologies and other networking products. Services The company provides a range of service offerings, including technical support services and advanced services. Technical support services help the company’s customers ensure their products operate efficiently, remain available, and benefit from the up-to-date system, and application software that it has developed. These services help customers protect their network investments, manage risk, and minimize downtime for systems running mission-critical applications. Advanced services are part of a comprehensive program that is focused on providing responsive, preventive, and consultative support of its technologies for specific networking needs. The advanced services program supports networking devices, applications, solutions, and complete infrastructures. Sales and Marketing The company has field sales offices in 95 countries, and sells its products and services both directly and through various channels with support from its salesforce. A substantial portion of its products and services is sold through its channel partners, and the remainder is sold through direct sales. The company’s channel partners include systems integrators, service providers, other resellers, and distributors. Customers and Markets The company’s customers primarily operate in markets, such as enterprise, commercial, service provider, and public sector. Enterprise: The company offers service and support packages, financing, and managed network services, primarily through its service provider partners. It sells these products through a network of third-party application and technology vendors and channel partners, as well as directly to these customers. Commercial: The company sells to the larger, or midmarket, customers within the commercial market through a combination of its direct sales force and channel partners. Small businesses, or organizations with approximately 100 employees, require information technologies and communication products that are easy to configure, install, and maintain. The company sells to these smaller organizations within the commercial market primarily through channel partners. Service Providers: This customer market category includes regional, national, and international wireline carriers, as well as Internet, cable, and wireless providers. The company also includes media, broadcast, and content providers within its service provider market, as the lines in the telecommunications industry continue to blur between traditional network-based services, content-based and application-based services. Service providers use several of its routing and switching, optical, security, video, mobility, and network management products, systems, and services for their own networks. In addition, many service providers use Cisco data center, virtualization, and collaboration technologies to offer managed or Internet-based services to their business customers. Public Sector: Public sector entities include federal governments, state and local governments, as well as educational institution customers. The company sells to publ
cisco systems inc (CSCO:NASDAQ GS)
170 West Tasman Drive
San Jose, CA 95134
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