nnected Mobile Experience (CMX), a Wi-Fi based mobile engagement platform that the company introduced in 2013, continued to experience positive momentum as customers seek to leverage Wi-Fi networks to deliver a richer customer experience, improve operational efficiencies and uncover new monetization opportunities. Security The company has invested in security through its build, buy, and partner strategy to embed security throughout the extended network from network to endpoint and data center to cloud. The company’s security portfolio of products and services is designed to offer a comprehensive solution that collects and shares intelligence with a coordinated focus on threats across the entire attack continuum-before, during, and after an attack. These solutions include network and data center security, advanced threat protection, Web and email security, access and policy, unified threat management, and advisory, integration, and managed services. During 2015, the company announced threat-focused next-generation firewall (NGFW) solution. The company integrated its FirePOWER Services solution (Sourcefire’s NGIPS) within its Advanced Security Appliances (ASA) portfolio to create threat-centric NGFW solutions. Also, the company introduced new hardware platforms that could also be enabled with FirePOWER Services, such as ASA 5506-X, 5508-X, 5516-X, 5506H and the high performance FirePOWER 9300. The company integrated its Advanced Malware Protection (AMP) for networks solutions designed to deliver advanced protections as an option to its threat-centric NGFW. The company also delivered ThreatGRID appliances based on the Cisco UCS platform. These platforms offer dynamic malware analysis and threat intelligence solutions. The company also integrated its Cognitive Threat Analytics offering within its Cloud Web Security solution, which is designed to provide a method for detecting advanced threats utilizing machine learning and advanced analytical techniques. The company also announced new offerings designed to embed security throughout the extended network—from the data center out to endpoints, branch offices and the cloud. These solutions include Cisco AnyConnect featuring Cisco AMP for Endpoints, FirePOWER Services solutions for Cisco Integrated Services Routers (ISRs), Ruggedized Cisco ASA with FirePOWER Services, Cloud Hosted Identity Service, and Adaptive Security Virtual Appliance for the Amazon Web Services platform. Other Products The company’s Other Products category primarily consists of certain emerging technologies and other networking products. Services The company provides a range of service offerings, including technical support services and advanced services. Advanced services are part of a comprehensive program that is focused on providing responsive, preventive, and consultative support of its technologies for specific networking needs. The advanced services program supports networking devices, applications, solutions, and complete infrastructures. Sales and Marketing The company has field sales offices in 93 countries, and sells its products and services both directly and through various channels with support from its salesforce. A substantial portion of its products and services is sold through its channel partners, and the remainder is sold through direct sales. The company’s channel partners include systems integrators, service providers, other resellers, and distributors. Customers and Markets The company’s customers primarily operate in the following markets: enterprise, service provider, commercial, and public sector. Enterprise: The company offers service and support packages, financing, and managed network services, primarily through its service provider partners. The company sells these products through a network of third-party application and technology vendors and channel partners, as well as selling directly to these customers. Service Providers: This customer market category includes regional, national, and international wireline carriers, as well as Internet, cable, and wireless providers. The company also groups media, broadcast, and content providers
cisco systems inc (CSCO:NASDAQ GS)
170 West Tasman Drive
San Jose, CA 95134
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