Cirrus Logic, Inc. develops integrated circuits (ICs) for audio and voice signal processing applications. The company’s products span the entire audio signal chain, from capture to playback, providing products for the smartphones, tablets, digital headsets, wearables and emerging smart home applications. Markets and Products Portable Audio Products High-precision analog and mixed-signal components designed for mobile devices, including smartphones, tablets, digital headsets, wearables, smart accessories and portable media players. The company provides analog and mixed-signal audio converter and digital signal processing products in mobile applications. It has a portfolio of products that target primary and mid-tier devices, including codecs - chips that integrate analog-to-digital converters (ADCs) and digital-to-analog converters (DACs) into a single IC, smart codecs – codecs with digital signal processing integrated, amplifiers, micro-electromechanical systems microphones, as well as digital signal processors. Additionally, the company’s SoundClear technology consists of a portfolio of tools, software and algorithms that help to differentiate its customers’ products by improving the user experience with features, such as voice quality, voice capture and audio playback. Its products are designed for use in a range of mobile applications, including smartphones, tablets, portable media players, wearables and smart accessories, such as digital headsets and headphones. Non-Portable Audio and Other Products Non-Portable Audio and Other Products: High-precision analog and mixed-signal components targeting the consumer market, including emerging smart home applications, and the automotive, energy and industrial markets. The company provides high-precision analog and mixed-signal ICs for various products in consumer applications, including the emerging smart home market, automotive, industrial and energy. The company supplies a range of products, including ICs, codecs, ADCs, DACs, digital interface and amplifiers. Within the consumer market its products are utilized in laptops, audio/video receivers (AVRs), home theater systems, set-up boxes, portable speakers, digital camcorders, musical instruments and professional audio products. Applications for products in the automotive market include satellite radio systems, telematics and multi-speaker car-audio systems. The company’s products are also used in a range of high-precision industrial and energy-related applications, including digital utility meters, power supplies, energy control, energy measurement, and energy exploration applications. Customers, Marketing, and Sales The company offers products worldwide through both direct and indirect sales channels. Its major customers are among the electronics manufacturers. The company targets both large existing and emerging customers that derive value from its expertise in advanced analog and mixed-signal design processing, systems-level integrated circuit engineering and embedded software development. The company derives its revenues from both domestic and international sales, including sales in Asia, Australia and Europe. The company’s domestic sales force includes a network of direct sales offices located in California and Texas. International sales offices and staff are located in Hong Kong, Japan, Shanghai and Shenzhen in the People’s Republic of China, Singapore, South Korea, Taiwan, and the United Kingdom. The company supplements its direct sales force with external sales representatives and distributors. It has technical support centers in China, South Korea, Taiwan and the United States. The company’s worldwide sales force provides geographically specific support to its customers and specialized selling of product lines with customer bases. Strategy The company’s strategy is to develop custom and general market components that embody its latest innovations, which it uses to engage key players in a particular market or application. The company focuses on building strong engineering relationships with the product teams at these customers and work to develop highly differentiated products that a
cirrus logic inc (CRUS:NASDAQ GS)
800 West 6th Street
Austin, TX 78701
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