Cirrus Logic, Inc. develops high-precision, analog and mixed-signal integrated circuits (ICs) for a range of audio and energy markets. The company offers products for consumer and professional audio, automotive entertainment, and targeted industrial applications, including energy control, energy measurement, light emitting diode (LED) lighting and energy exploration. Markets and Products Audio Products These are high-precision analog and mixed-signal components, as well as audio digital signal processor (DSP) products for consumer, professional and automotive entertainment markets. The company’s portfolio of approximately 250 active proprietary audio products includes analog-to-digital converters (ADCs), digital-to-analog converters (DACs), ‘codecs’— chips that integrate ADCs and DACs into a single IC, digital interface ICs, volume controls, adaptive noise cancelling circuits (ANC) and amplifiers, as well as audio DSPs. In 2014, the company introduced its first line of voice processors, featuring SoundClear technology, for voice-enabled portable applications. The company’s products are used in an array of consumer applications, including smartphones, tablets, laptops, audio/video receivers (AVRs) portable media players, home theater systems, set-top boxes, portable speakers, headsets and headphones, digital camcorders and televisions. Applications for products within professional markets include digital mixing consoles, multi-track digital recorders, and effects processors. Applications for products within automotive markets include amplifiers, satellite radio systems, telematics and multi-speaker car-audio systems. Energy Products These are high-precision analog and mixed-signal components for energy-related applications, such as LED lighting, energy measurement, energy exploration and energy control systems. The company has approximately 450 active proprietary energy products which include LED driver ICs, power meter ICs, ADCs, and DACs. The company’s products are used in an array of high-precision, energy-related applications, including LED retrofit lamps, digital utility meters, power supplies and energy exploration. Sales and Marketing The company offers approximately 700 products worldwide through both direct and indirect sales channels. The company derives its sales both domestically and from various locations worldwide, including the People’s Republic of China, the European Union, Hong Kong, Japan, South Korea, Taiwan, and the United Kingdom. The company’s domestic sales force includes a network of direct sales offices located in California and Texas. International sales offices are located in Hong Kong, Japan, Shanghai and Shenzhen in the People’s Republic of China, Singapore, South Korea, Taiwan, and the United Kingdom. The company also has sales staff located in Germany. Customers The company’s major customers include electronics manufacturers. It targets both large existing and emerging consumer electronic and energy markets. The company’s principal customer includes Apple Inc. Strategy The company focuses on building strong engineering relationships with the design teams at the customers and work to develop highly differentiated products that address their specific needs using its own intellectual property (IP), sometimes in combination with theirs. This strategy gives the company the opportunity to increase its content per box with a customer over time through the incorporation of new features, the integration of other system components into its products, and the addition of new components. Patents and Trademarks As of March 29, 2014, the company held approximately 1,007 granted U.S. patents, 182 U.S. pending patent applications and various corresponding international patents and applications. The company’s U.S. patents expire in calendar years 2014 through 2032. The company has maintained U.S. federal trademark registrations for CIRRUS LOGIC, CIRRUS, Cirrus Logic logo designs, CRYSTAL, and SoundClear. Research and Development The company’s expenditures for research and development in the year 2014 included $126.2 million. Competition The company’s principal competitors include AKM Semiconductor Inc.; Analog Devices Inc.; Audience, Inc.; Austriamicrosystems AG; Dialog Semiconductor; ESS Technology, Inc.; Infineon Technologies AG; Marvell Technology Group, Ltd.; Maxim Integrated Products Inc.; NXP Semiconductors N.V.; Power Integrations Inc.; Qualcomm Incorporated; Realtek Semiconductor Corporation; ST Microelectronics N.V.; Texas Instruments, Inc.; Wolfson Microelectronics plc; and Yamaha Corporation. History Cirrus Logic, Inc. was founded in 1984. The company was incorporated in California in 1984, became a public company in 1989 and was reincorporated in the state of Delaware in 1999.
cirrus logic inc (CRUS:NASDAQ GS)
800 West 6th Street
Austin, TX 78701
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