Campbell Soup Company, together with its subsidiaries, manufactures and markets branded convenience food products. Segments The company operates in the following segments: U.S. Simple Meals; Global Baking and Snacking; International Simple Meals and Beverages; U.S. Beverages; and Bolthouse and Foodservice. U.S. Simple Meals The U.S. Simple Meals segment includes the following products: Campbell’s condensed and ready-to-serve soups; Swanson broth and stocks; Prego pasta sauces; Pace Mexican sauces; Campbell’s gravies, pasta, beans and dinner sauces; Swanson canned poultry; and Plum food and snacks. Global Baking and Snacking The Global Baking and Snacking segment aggregates the following operating segments: Pepperidge Farm cookies, crackers, bakery and frozen products in the U.S. retail; Arnott’s biscuits in Australia and the Asia Pacific; and Kelsen cookies. International Simple Meals and Beverages The International Simple Meals and Beverages segment aggregates the following operating segments: the Retail business in Canada; and the Simple meals and beverages business in the Asia Pacific, Latin America and China. U.S. Beverages The U.S. Beverages segment represents the U.S. retail beverages business, including the following products: V8 juices and beverages, and Campbell’s tomato juice. Bolthouse and Foodservice Bolthouse and Foodservice comprises the Bolthouse Farms carrot products operating segment (Farms), including fresh carrots, juice concentrate and fiber; the Bolthouse Farms refrigerated beverages and refrigerated salad dressings operating segment (CPG); the North America Foodservice operating segment; and the Garden Fresh Gourmet operating segment. The North America Foodservice operating segment represents the distribution of products, such as soup, specialty entrees, beverage products, other prepared foods and Pepperidge Farm products through various food service channels in the U.S. and Canada. Customers In most of the company’s markets, sales and merchandising activities are conducted through the company’s own sales force and its third-party broker and distributor partners. In the U.S., Canada and Latin America, the company’s products are resold to consumers in retail food chains, mass discounters, mass merchandisers, club stores, convenience stores, drug stores, dollar stores and other retail, commercial and non-commercial establishments. In the Asia Pacific region, the company’s products are resold to consumers through retail food chains, convenience stores and other retail, commercial and non-commercial establishments. The company’s customer, Wal-Mart Stores, Inc. and its affiliates, accounted for approximately20% of the company’s consolidated net sales in 2015. Trademarks and Technology As of September 15, 2015, the company owned approximately 3,700 trademark registrations and applications in approximately 160 countries. Its principal brands, including Arnott's, Bolthouse Farms, Campbell's, Garden Fresh Gourmet, Goldfish, Kjeldsens, Pace, Pepperidge Farm, Plum, Prego, Swanson, and V8, are protected by trademark law in the major markets where they are used. Research and Development The company’s expenditures on research and development activities included $113 million in 2015. Seasonality Demand for the company’s products is somewhat seasonal, with the fall and winter months usually accounting for the highest sales volume due primarily to demand for its soup products. Sales of Kelsen products are also highest in the fall and winter months due primarily to holiday gift giving. Demand for the company’s other products is generally evenly distributed throughout the year (year ended August 2, 2015). History Campbell Soup Company was founded in 1869. The company was incorporated under the laws of New Jersey in 1922.
campbell soup co (CPB:New York)
1 Campbell Place
Camden, NJ 08103
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