Collectors Universe, Inc. provides authentication and grading services to dealers and collectors of coins, trading cards, event tickets, autographs, and historical and sports memorabilia (collectibles). Services PCGS (Professional Coin Grading Service) Coin Authentication and Grading Services The company established uniform standards of quality measured against an actual ‘benchmark’ set of coins kept at its offices. It places each coin that it authenticates and grades in a tamper-evident, plastic holder which bears its logo, so that prospective buyer would know that it is a PCGS authenticated and graded coin. The company also provides a warranty as to the accuracy of its coin authentication and grading determinations. Professional Sports Authenticator (PSA) Trading Card Authentication and Grading Services The company operates as the dominant authenticator and grader of trading cards. Its independent trading card experts certify the authenticity of and assign quality grades to trading cards using a numeric system with a scale from 1-to-10 that it developed, together with an adjectival system to describe their condition. PSA/DNA Autograph Authentication and Grading Services The company offers authentication services for ‘vintage’ sports autographs and memorabilia. Its vintage autograph authentication service involves the rendering of an opinion of authenticity by an industry expert based on an analysis of the signed object, such as the signed document or autographed item of memorabilia, to confirm its consistency with similar materials or items that existed during the signer’s lifetime; a comparison of the signature submitted for authentication with exemplars of such signatures; and a handwriting analysis. The company also offers grading services for autographs, beginning with baseballs containing a single signature or autograph. CCE (Certified Coin Exchange) and Collectors Corner The company owns the CCE, a subscription-based, business-to-business Internet bid-ask market for coins that have been certified by the company or by other independent coin authentication and grading services. The CCE Website features approximately 100,000 bid and ask prices for certified coins at www.certifiedcoinexchange.com. Publications and Advertising The company publishes authoritative price guides, rarity reports and other collectibles data to provide collectors with information that makes them better informed consumers. Its publications also enable it to market its services, to create increased brand awareness and to generate advertising revenues. The company publishes the Sports Market Report on a monthly basis primarily for distribution to approximately 5,900 PSA Collectors Club members. The company sells advertising to dealers and vendors for placement in its publications. It manages a Collectors Universe Website and individual Websites for its authentication and grading services. On those Websites, the company offers collectible content, relevant to the marketplace for the specific authentication and grading service, some of which is available for a fee and some of which is available without charge. The company sells advertising to dealers and vendors on these two Websites and on the Websites it maintains for PSA/DNA in autographs and CCE and Collectors Corner in coins. Collectible Trade Shows The company owns Expos Unlimited LLC (Expos) a trade show management company that operates one of the major coins and collectibles shows, staged in Long Beach, California, three times a year. Strategy The company’s strategy is to increase its market share among existing users of authentication and grading services; increase the use of its services by various collectors that do not use any independent third-party authentication or grading services; and expand its coin services to selected international markets. Intellectual Property Brands The company’s brands in the collectibles markets include ‘PCGS’, which is the brand name for its independent coin authentication and grading service; PSA, which is the brand name for its independent sports and trading cards authentication and grading service; PSA/DNA, which is the brand name for its independent authentication and grading service for vintage autographs and memorabilia. The company’s registered marks include Collectors Universe, Professional Coin Grading Services, PCGS, PCGS Secure, First Strike, CoinFacts, PCGS3000, History in Your Hands, PCGS Currency, Professional Currency Grading, Professional Sports Authenticator, PSA, PSA/DNA, Quick Opinion, Sports Market Report, Set Registry, Rookie Graph, Certified Coin Exchange, CCE, Collectors Corner, FACTS, and SPOTS DATA. Competition The company’s principal competitors in the coin authentication and grading market are Numismatic Guaranty Corporation of America, Independent Coin Grading and ANACS, all of which are privately owned businesses. Its primary competitors in trading card authentication and grading are Beckett Trading Card Grading Corporation, and Trading Card Guaranty, LLC. In the vintage autograph authentication market, the company competes with James Spence Authentication. History Collectors Universe, Inc. was founded in 1986.
collectors universe (CLCT:NASDAQ GM)
1921 East Alton Avenue
Santa Ana, CA 92705
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