Chuy’s Holdings, Inc. operates as a full-service restaurant concept offering a menu of authentic, freshly-prepared Mexican and Tex Mex inspired food. As of December 28, 2014, the company operated 59 Chuy’s restaurants across 14 states. The company offers the same menu during lunch and dinner, which includes enchiladas, fajitas, tacos, burritos, combination platters and daily specials, complemented by various appetizers, soups and salads. Each of its restaurants also offers various homemade sauces, including the signature Hatch green chile and creamy jalapeño sauces, all of which it makes from scratch daily in each restaurant. The company also offers a full-service bar in all of its restaurants providing its customers various beverage offerings, featuring a selection of specialty cocktails, including its signature on-the-rocks margaritas made with fresh, hand-squeezed lime juice and the Texas Martini, a made-to-order, hand-shaken cocktail served with jalapeño-stuffed olives. The company serves approximately 7,000 customers per location per week or 360,000 customers per location per year. As of February 27, 2015, the company leased 69 locations, of which 57 are free-standing restaurants and 12 are end-cap or in-line restaurants in Class A locations. Suppliers For the company’s chicken products, it relies on three suppliers for its Southeast locations and Martin Preferred Foods, as the company’s sole supplier in Texas, Oklahoma, Arkansas and Missouri. For its green chiles, the company contracts to buy through Bueno Foods of Albuquerque, New Mexico, its primary supplier, and Foods of New Mexico. Business Strategies The company’s business strategies are to pursue new restaurant development; deliver consistent comparable restaurant sales through providing high-quality food and service; and leverage its infrastructure. Government Regulation The company is subject to the regulations of the U.S. Citizenship and Immigration Services and the U.S. Customs and Immigration Enforcement. The company’s facilities must comply with the applicable requirements of the Americans with Disabilities Act of 1990 and related federal and state statutes. Intellectual Property The company owns registrations from the United States Patent and Trademark Office for various trademarks, such as Chuy’s; Chuy’s Mil Pescados Bar (stylized lettering); Chuy’s Green Chile Festival; Fish with sunglasses (its emblematic fish design); and Chuy’s Children Giving to Children Parade, which the company has the right to use under its Parade Sponsorship agreement. The company has also registered its chuys.com domain name. Seasonality The company’s business is subject to seasonal fluctuations with restaurant sales typically higher during the spring and summer months, as well as in December. Competition The company’s major competitors are Texas Roadhouse, Cheddar’s Casual Cafe and BJ’s Restaurants. It also competes with other providers of Tex Mex and Mexican fare and adjacent segments, including casual and fast casual segments. History Chuy’s Holdings, Inc. was founded in 1982.
chuy's holdings inc (CHUY:NASDAQ GS)
1623 Toomey Road
Austin, TX 78704
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