Chuy’s Holdings, Inc. is a full-service restaurant concept offering a distinct menu of authentic, freshly-prepared Mexican and Tex Mex inspired food. As of December 29, 2013, the company operated 48 Chuy’s restaurants across 14 states. Strategy The company’s strategy includes the following elements: pursuing new restaurant development; delivering consistent comparable restaurant sales through providing high-quality food and service; and leveraging infrastructure. Intellectual Property The company owns registrations from the United States Patent and Trademark Office (USPTO) for the following trademarks: Chuy’s; Chuy’s Mil Pescados Bar (stylized lettering); Chuy’s Green Chile Festival; Fish with sunglasses (our emblematic fish design); and Chuy’s Children Giving to Children Parade, which the company has the right to use under its Parade Sponsorship agreement. The company also has registered its chuys.com domain name. Competition The company competes with Texas Roadhouse, Cheddar’s Casual Cafe and BJ’s Restaurants. It also competes with other providers of Tex Mex and Mexican fare and adjacent segments, including casual and fast casual segments. Seasonality The company’s business is subject to seasonal fluctuations with restaurant sales higher during the spring and summer months, as well as in December. Adverse weather conditions during its most favorable months or periods may affect customer traffic. In addition, at all but one of its restaurants the company has outdoor seating, and the effects of adverse weather may impact the use of these areas and may negatively impact its revenues. History Chuy’s Holdings, Inc. was founded in 1982.
chuy's holdings inc (CHUY:NASDAQ GS)
1623 Toomey Road
Austin, TX 78704
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