Chico’s FAS, Inc. operates as an omni-channel specialty retailer of women’s private branded, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing items. The company’s portfolio consists of three brands, such as Chico’s, White House Black Market (WHBM) and Soma. Its omni-channel brands are specialty retailers of private label women’s apparel, accessories, and related products. The company’s product is available to customers in its domestic and international retail stores, through its optimized e-commerce Websites, via telephone through its call centers, and through an unaffiliated franchise partner in Mexico. As of January 30, 2016, the company operated 1,518 retail stores in 48 states, the U.S. Virgin Islands, Puerto Rico and Canada. As of January 30, 2016, its merchandise was also sold through 37 franchise locations in Mexico. Brands Chico’s The Chico’s bran primarily sells private branded clothing focusing on women 45 and older with a moderate to high income level. Accessories and jewelry are designed to elevate the clothing assortment, allowing its customer to individualize her personal style. Chico's is vertically integrated, controlling almost all aspects of the apparel design process, including choices of pattern, print, construction, design specifications, fabric, finishes and color through in-house designers, purchased designs and independent suppliers. The nature of Chico’s clothing is also reflected in its sizing, which consist of sizes 000, 00 (size 0-2), 0 (size 4-6), 1 (size 8-10), 2 (size 12-14), 3 (size 16-18), and 4 (size 20-22). WHBM WHBM primarily sells private branded clothing focusing on women 35 and older with a moderate to high income level. WHBM offers a modern collection for the way women live now, selling clothing and accessory items, including everyday basics, wear-to-work, denim and elegant occasion. WHBM is vertically integrated, controlling almost all aspects of the apparel design process, including choices of pattern, prints, construction, design specifications, fabric, finishes and color through in-house designers, purchased designs and independent suppliers. Soma The Soma brand sells private branded lingerie, sleepwear, loungewear and beauty products focusing on women 35 and older with a moderate to high income level. Soma offers innovative lingerie, sleepwear, loungewear and beauty, with designer quality. The lingerie category includes bras, panties, shapewear and swimwear while the loungewear category includes tops, bottoms and dresses. Bras range in size from 32A-44G. The sleepwear and loungewear offerings range from extra small to extra-extra large sizing. The beauty category consists of the Enticing and Oh My Gorgeous lines of fine fragrance. The Soma brand product offerings are developed by working with a small number of independent suppliers to design proprietary products in-house and, in some cases, it includes designs provided by its independent suppliers under labels other than the Soma label. Dispositions During 2015, the company completed the sale of the Boston Proper direct-to-consumer business and closure of its stores. Business Strategy The company’s is focused on building and cultivating a portfolio of high-performing retail brands serving the fashion needs of women 35 and older. The company is focused on increasing the sales volume and profitability of its existing brands through its four focus areas, including evolving its customer experience, strengthening its brands' positions, leveraging actionable retail science, and sharpening its financial principles. Trademarks and Service Marks The company’s Marks include CHICO’S, PASSPORT, ZENERGY, SO SLIMMING, WHITE HOUSE BLACK MARKET, WORKKIT, WHBM REWARDS, SOMA, SOMA INTIMATES, VANISHING BACK, VANISHING EDGE, VANISHING TUMMY, OH MY GORGEOUS, PERFECT FORM and LOVE SOMA REWARDS. The company has registered or is seeking to register a number of these Marks in the United States, Canada, Mexico and other foreign countries. History Chico’s FAS, Inc. was founded in 1983.
chico's fas inc (CHS:New York)
11215 Metro Parkway
Fort Myers, FL 33966
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