Chico’s FAS, Inc., together with its subsidiaries, operates as a specialty retailer of private branded, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing items in the United States. The company’s portfolio of brands consists of four brands: Chico’s, White House | Black Market (WH|BM), Soma Intimates (Soma), and Boston Proper. As of February 1, 2014, the company operated 1,472 stores across 48 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands and Canada. It also mails catalogs and operates e-commerce Websites and call centers, which sell merchandise nationally and internationally. Brands Chico’s The Chico’s brand primarily sells exclusively designed, private branded clothing focusing on women 40 and over with a moderate to high income level. Accessories, such as handbags, belts, scarves and jewelry, including earrings, necklaces and bracelets are designed to coordinate with the clothing assortment, allowing customers to individualize their wardrobe selections. Chico’s controls almost all aspects of the apparel design process, including choices of pattern, prints, construction, design specifications, fabric, finishes and color through in-house designers, purchased designs, and independent suppliers. Chico’s uses international sizing, comprising of sizes 000, 00 (size 0-2), 0 (size 4-6), 1 (size 8-10), 2 (size 12-14), 3 (size 16-18), and 4 (size 20-22). WH|BM Market The WH|BM brand primarily sells exclusively designed, private branded clothing focusing on women who are 35 years old and over with a moderate to high income level. WH|BM offers a feminine and affordable alternative to designer apparel, selling fashionable and clothing and accessory items, from everyday basics, to wear-to-work, to elegant occasion, primarily in black and white and related shades with seasonal color splashes. The accessories at WH|BM, such as shoes, belts, scarves and jewelry, including earrings, necklaces and bracelets, are specifically designed to coordinate with the colors and patterns of the clothing, allowing customers to individualize their wardrobe selections. WH|BM controls almost all aspects of the apparel design process, including choices of pattern, prints, construction, design specifications, fabric, finishes and color through in-house designers, purchased designs, and independent suppliers. WH|BM uses American sizes in the 00-14 range (with online sizes up to size 16), including petite sizing. Soma The Soma brand primarily sells exclusively designed, private branded lingerie, loungewear and beauty products focusing on women who are 35 years old and over with a moderate to high income level. The lingerie category includes bras, panties, shapewear and sleepwear while the loungewear category includes relaxed tops, bottoms and dresses. Bras range in size from 32A-44G. The sleepwear and loungewear offerings utilize extra small to extra-extra large sizing. The beauty category consists of the Oh My Gorgeous line of fine fragrance perfumes. Boston Proper The Boston Proper brand primarily sells women’s apparel and accessories, marketed to affluent women between 35-55 years old. Boston Proper uses American sizes ranging from extra-extra small to extra large for its offerings, sizes 0-18, and short, regular and long lengths for pants and denim jeans. Business Strategy The company’s overall growth strategy is focused on building and cultivating a portfolio of high-performing retail brands serving the fashion needs of women 35 years and older. In the near term, it is focused on increasing the sales volume and profitability of the company’s existing brands. Trademarks and Service Marks The company is the owner of certain registered and common law trademarks and service marks. Marks registered in the United States include CHICO’S, PASSPORT, ZENERGY, WHITE HOUSE BLACK MARKET, WORKKIT, SOMA, SOMA INTIMATES, VANISHING BACK, VANISHING EDGE, VANISHING TUMMY, COOL NIGHTS, OH MY GORGEOUS, PERFECT FORM, BOSTON PROPER and WEAR IT LIKE NO ONE ELSE. History Chico’s FAS, Inc. was founded in 1983.
chico's fas inc (CHS:New York)
11215 Metro Parkway
Fort Myers, FL 33966
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