Chico’s FAS, Inc., together with its subsidiaries, operates as an omni-channel specialty retailer of women’s private branded, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing items. The company sells its products through retail stores, catalog, and the Internet at www.chicos.com, www.whbm.com, www.soma.com, and www.bostonproper.com. As of January 31, 2015, the company had 1,547 stores located throughout the United States, the U.S. Virgin Islands, Puerto Rico, and Canada; and sold merchandise through 19 franchise locations in and around Mexico City. The company’s portfolio of brands consists of four brands, such as Chico’s, White House | Black Market (WH|BM), Soma Intimates (Soma), and Boston Proper. Its merchandise is also available through its e-commerce Websites and call centers. Brands Chico’s The Chico’s brand primarily sells exclusively designed, private branded clothing focusing on women 40 and over with a moderate to high income level. Accessories, such as handbags, belts, scarves, and jewelry, including earrings, necklaces, and bracelets, are designed to coordinate with the clothing assortment, allowing customers to individualize their wardrobe selections. Chico’s controls almost all aspects of the apparel design process, including choices of pattern, prints, construction, design specifications, fabric, finishes, and color through in-house designers, purchased designs, and independent suppliers. Chico’s uses international sizing, consisting of sizes 000, 00 (size 0-2), 0 (size 4-6), 1 (size 8-10), 2 (size 12-14), 3 (size 16-18), and 4 (size 20-22). WH|BM The WH|BM brand primarily sells exclusively designed, private branded clothing focusing on women who are 35 years old and over with a moderate to high income level. WH|BM offers a feminine alternative to designer apparel, selling fashionable clothing and accessory items, from everyday basics, to wear-to-work, to elegant occasion, primarily in black and white and related shades with seasonal color splashes. The accessories at WH|BM, such as shoes, belts, scarves, and jewelry, including earrings, necklaces, and bracelets, are primarily designed to coordinate with the colors and patterns of the clothing, allowing customers to individualize their wardrobe selections. WH|BM controls almost all aspects of the apparel design process, including choices of pattern, prints, construction, design specifications, fabric, finishes, and color through in-house designers, purchased designs, and independent suppliers. WH|BM uses American sizes in the 00-14 range (with online sizes up to size 16), including petite sizing, as well as short and long inseams. Soma The Soma brand primarily sells exclusively designed, private branded lingerie, sleepwear, loungewear, and beauty products focusing on women who are 35 years old and over with a moderate to high income level. The lingerie category includes bras, panties, shapewear, and swimwear while the loungewear category includes tops, bottoms, and dresses. Bras range in size from 32A-44G. The sleepwear and loungewear offerings utilize extra small to extra-extra large sizing. The beauty category consists of the Enticing and Oh My Gorgeous lines of fine fragrance. The Soma brand product offerings are developed by working with a small number of its independent suppliers to design proprietary products in-house, and in some cases, it includes designs provided by its independent suppliers under labels other than the Soma label. Boston Proper The Boston Proper brand primarily sells women’s apparel and accessories, marketed to affluent women between 35-55 years old. Boston Proper uses American sizes ranging from extra-extra small to extra large for majority of its offerings, sizes 0-18 and short, regular and long lengths for pants and denim jeans. Business Strategy The company’s overall business strategy is focused on building and cultivating a portfolio of high-performing retail brands serving the fashion needs of women 35 years and older. In the near term, the company is focused on increasing the sales volume and profitability of its existing brands. Trademarks and Service Marks The company’s registered and common law trademarks and service marks include, but are not limited to, CHICO’S, PASSPORT, ZENERGY, SO SLIMMING, WHITE HOUSE BLACK MARKET, WORKKIT, FEEL BEAUTIFUL, WHBM REWARDS, SOMA, SOMA INTIMATES, VANISHING BACK, VANISHING EDGE, VANISHING TUMMY, OH MY GORGEOUS, PERFECT FORM, LOVE SOMA REWARDS, BOSTON PROPER, and WEAR IT LIKE NO ONE ELSE. The company has registered or is seeking to register a number of these registered and common law trademarks and service marks in the United States, Canada, Mexico, and other foreign countries. History Chico’s FAS, Inc. was founded in 1983.
chico's fas inc (CHS:New York)
11215 Metro Parkway
Fort Myers, FL 33966
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