China Mobile Limited provides telecommunications and related services in Mainland China and in the Hong Kong Special Administrative Region (Hong Kong). The company is a subsidiary of China Mobile Hong Kong (BVI) Limited. As of March 31, 2016, the company’s total number of mobile customers reached approximately 833.9 million. The company provides a range of mobile services in all 31 provinces, autonomous regions and directly-administered municipalities in Mainland China, as well as in Hong Kong. As of March 31, 2016, the number of 4G customers reached 376.5 million. Businesses The company’s businesses primarily consist of voice business and data business. Voice Business The company’s voice business includes voice usage services and voice value-added services. The company’s voice usage services focus on enabling its customers to make and receive calls with a mobile phone at any point within the coverage area of the company’s mobile networks. The services include local calls, domestic long distance calls, international long distance calls, domestic roaming and international roaming. The company’s voice value-added services mainly include caller identity display, caller restrictions, call waiting, call forwarding, call holding, voice mail, conference calls and other services. Data Business The company’s data businesses include short message and multimedia message services, wireless data traffic services, wireline broadband services and applications and information services. The company’s wireless data traffic business includes mobile data traffic service and wireless local area network (WLAN) service. Mobile Data Traffic The company’s mobile data traffic service is a service that the company provides to its customers that enables mobile access to the Internet through 2G, 3G or 4G networks. WLAN WLAN service refers to a service that provides high-speed Internet access through WLAN. The company’s wireline broadband business offers primarily the wireline broadband data traffic service. The company’s applications and information services include Internet Data Center services, network resource services and various mobile application products, such as Migu Music, Migu Reading, Migu Video, Migu Gaming and Migu Animation, Mobile Market and Internet of Things. In 2015, the company established MIGU Company Limited, focusing on explorations in digital content and applications, including music, reading, video, gaming and animation areas. The company is making efforts to build up open platforms through its ‘Mobile Market’. ‘Mobile Market’ serves as a platform for software developers and their applications, as well as the company’s own businesses so that its customers might use their terminals to download applications and subscribe for its businesses. In 2015, the company expanded the application of Internet of Things to various areas, such as urban management, smart transportation and industrial control; and developed standardized Internet of Things products, including home security services, automobile fleet management services and remote surveillance. The company also established centralized public Internet of Things networks. In addition, the company has endeavored to develop personal digital services. The company has established various specialized companies, including among others, MIGU Company Limited, CM Internet, CM M2M, Virtue Intelligent Network, all of which focus on digital contents, mobile Internet, Internet of Things, Internet of Vehicles and other digital services. Sales Channels The company offers its services through a network of proprietary sales outlets, retail outlets and electronic sales and marketing channels. The company’s proprietary sales outlets, in addition to providing retail sales and network connection services, also offer differentiated services to customers, including among others, billing information and payment collection, services consultation and sale of terminals. The company’s electronic channels offer services, including among others, subscription of voice value-added services and data business, change of tariff plans, credit loading for
china mobile ltd-spon adr
99 Queen's Road
Phone: 852 3121 8888
Fax: 852 3121 8809www.chinamobileltd.com
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