China Green Agriculture, Inc., through its subsidiaries, is engaged in the research, development, production, and sale of various types of fertilizers and agricultural products in the People’s Republic of China (PRC or China). The company’s primary business is of fertilizer products, specifically humic acid-based compound fertilizer produced through Shaanxi TechTeam Jinong Humic Acid Product Co., Ltd. (Jinong); and compound fertilizer, blended fertilizer, organic compound fertilizer, slow-release fertilizers, highly-concentrated water-soluble fertilizers and mixed organic-inorganic compound fertilizer produced through Beijing Gufeng Chemical Products Co., Ltd. (Gufeng). In addition, through Xi’an Hu County Yuxing Agriculture Technology Development Co., Ltd. (Yuxing), the company develops and produces agricultural products, such as fruits, vegetables, flowers and colored seedlings. As of June 30, 2014, the company developed 453 different fertilizer products. As of June 30, 2014, the company sold its products through a network of 1,189 regional distributors covering 27 provinces, 4 autonomous regions and 3 central government-controlled municipalities in China. Products The company’s principal products are its fertilizers, which consist of liquid, granular and powdered fertilizers and various kinds of compound fertilizers developed to increase crop yields. Fertilizer Products Fertilizers are produced and sold through Jinong and Gufeng. Humic acid is a complex with natural, organic ingredient essential to make soil fertile. Humic acid-rich material, such as peat, lignite or weathered coal generating naturally from decomposed plant or animal remains, is one of the major organic constituents for soil composition. The company’s Jinong fertilizers are principally used as a foliar fertilizer (a liquid, water soluble fertilizer applied to a plant’s foliage by a fine spray so the plant absorbs the nutrients through its leaves). Gufeng and Beijing Tianjuyuan Fertilizer Co., Ltd. (Tianjuyuan) produce compound fertilizer, blended fertilizer, organic compound fertilizer, slow-release fertilizers, highly-concentrated water-soluble fertilizers and mixed organic-inorganic compound fertilizer. Gufeng sells its products under four brands: ‘KEBA’, ‘Mei Er An’, ‘Huang Cheng Gen’ and ‘SPR HOP’, which are all registered trademarks in the PRC. Tianjuyuan’s products are marketed under the brands ‘AGR GFJ’ and ‘T.J.Y.’ which are both PRC registered trademarks. Agricultural Products The company’s subsidiary, Yuxing, Jinong’s variable interest entity produce fruits, vegetables, flowers and colored seedlings for commercial sale. Suppliers Inner Mongolia Tianlibao Fertilizer Co., Ltd. is a supplier for the abundant and weathered coal. The company purchases seeds of green vegetables and fruits from agricultural companies, such as Rijk Zwaan Company. Customers The company’s customers include Xi’an Heyi Flower Co., Ltd.; Xi’an ZiheyuanlinJingguan Co., Ltd.; Xi’an HujiamiaoWanguohe Co., Ltd; Xi’an YantaHongbo Flower Co., Ltd; and Li Mingtao. As of June 30, 2014 Sinoagri Holding Company Limited accounted for 6.9% of the total fertilizer revenues. Seasonality The peak selling season for the company’s agricultural products is from October till March the next calendar year, namely its second quarter (fall) and the third quarter (winter). This was primarily due to the strong demand for high-end fruits and decorative flowers during the holiday seasons. Research and Development As of June 30, 2014, the company’s research and development costs included $1,009,501. Trademarks The company’s trademarks include KEBA, Huang Cheng Gen, Mei Er An, AGR GFJ, SPR HOP, and T.J.Y. Competition Fertilizer Products: The company’s competitors include Yongye International, Inc.; Stanley Fertilizer Co., Ltd.; Sanyi Agriculture Technology Co., Ltd.; and Kunming Anthura horticulture Co. Ltd.
china green agriculture inc
No.181, South Taibai Road
Phone: 86 29 8826 6368
Fax: 86 29 8823 1590www.cgagri.com
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