The Cheesecake Factory Incorporated operates upscale, casual, full-service dining restaurants under The Cheesecake Factory, Grand Lux Cafe, and RockSugar Pan Asian Kitchen marks. As of February 27, 2014, the company operated 181 company-owned upscale, casual, full-service dining restaurants: 169 under The Cheesecake Factory mark, 11 under the Grand Lux Cafe mark and 1 under the RockSugar Pan Asian Kitchen mark. In 2013, the company entered into a licensing agreement with a restaurant operator based in Mexico to develop The Cheesecake Factory restaurants in Mexico and Chile. The Cheesecake Factory Restaurant Concept The Cheesecake Factory menu features approximately 200 items in addition to items presented on supplemental menus, such as its SkinnyLicious menu, which offers approximately 50 innovative items at 590 calories or less. The company’s core menu offerings include appetizers, pizza, seafood, steaks, chicken, burgers, specialty items, pastas, salads, sandwiches, omelettes and desserts, including approximately 50 varieties of cheesecake and other quality baked desserts and 60 choices that are considered gluten-free under regulations. Its menu offerings include Chicken Madeira, Cajun Jambalaya Pasta, Thai Lettuce Wraps, Avocado Eggrolls and its Smokehouse BBQ burger. Grand Lux Cafe Concept Grand Lux Cafe is an upscale casual dining concept. Menu offerings include the company’s Crispy Caramel Chicken, Buffalo Chicken Rolls and Shrimp Scampi. Menu at Grand Lux Cafe offers classic American dishes and international favorites, including appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items, and desserts. RockSugar Pan Asian Kitchen Concept RockSugar Pan Asian Kitchen features a Southeast Asian menu in an upscale casual dining setting. The decor of this restaurant features design elements true to the restaurant’s Southeast Asian branding. RockSugar Pan Asian Kitchen showcases the cuisines of Thailand, Vietnam, Malaysia, Singapore, Indonesia and India with approximately 75 dishes served Asian family-style to create an atmosphere that encourages sharing and conversation. Menu offerings include Shaking Beef, Thai Basil Cashew Chicken, Ginger Fried Rice and Crispy Samosas. RockSugar Pan Asian Kitchen also features a full-service bar with an extensive wine list and exotic cocktails, as well as an onsite bakery where the company creates freshly-made desserts that infuse traditional French flair into various Asian-influenced items. The company operates one RockSugar Pan Asian Kitchen restaurant in Los Angeles, California. Bakery Operations The company owns and operates two bakery production facilities, one in Calabasas Hills, California, and one in Rocky Mount, North Carolina. The company produces approximately 70 varieties of cheesecakes and other baked desserts based on proprietary recipes. Some of the company’s cheesecakes include the Original Cheesecake, Ultimate Red Velvet Cake Cheesecake, Reese’s Peanut Butter Cup Chocolate Cake Cheesecake, Godiva Chocolate Cheesecake, Oreo Dream Extreme Cheesecake, Fresh Banana Cream and Fresh Strawberry. Other popular baked desserts include Chocolate Tower Truffle Cake, Carrot Cake, Black-Out Cake and Lemoncello Cream Torte. Government Regulation The company’s international expansion exposes it to additional regulations, including antitrust and tax requirements, anti-boycott legislation, import/export and customs regulations and other international trade regulations, the USA Patriot Act and the Foreign Corrupt Practices Act. As a manufacturer and distributor of food products, the company is subject to various food safety regulations, including the Federal Food, Drug and Cosmetic Act, the Affordable Care Act and the Federal Food Safety Modernization Act. The company is subject to the regulations of the Department of Homeland Security, the U.S. Citizenship and Immigration Services and U.S. Immigration and Customs Enforcement. The company’s facilities must comply with the applicable requirements of the Americans with Disabilities Act of 1990 and related federal and state statutes. Tradenames, Trademarks and Other Intellectual Property The company owns and has applied to register various tradenames, trademarks and service marks in the United States and in additional countries throughout the world in restaurant and bakery goods categories, among others. It periodically applies for copyright protection of its restaurant menus and other intellectual property. The company regards its tradenames, trademarks, service marks and other intellectual property, including The Cheesecake Factory, Grand Lux Cafe, RockSugar Pan Asian Kitchen, The Cheesecake Factory Bakery, and The Dream Factory. The company also registered various Internet domain names, including www.thecheesecakefactory.com, www.grandluxcafe.com, www.rocksugarpanasiankitchen.com, and www.thecheesecakefactorybakery.com. History The Cheesecake Factory Incorporated was founded in 1972. The company was incorporated in 1992 in Delaware.
cheesecake factory inc/the
26901 Malibu Hills Road
Calabasas Hills, CA 91301
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