Cencosud S.A. operates as a multi-brand retailer in South America. The company operates through various formats, including supermarkets, home improvement stores, shopping centers, and department stores. It has operations in Chile, Argentina, Brazil, Colombia and Peru. Segments The company is organized in six business segments: Supermarkets, Home Improvement Stores, Department Stores, Shopping Centers, and Financial Services, plus complementary activities described as ‘Other’. Supermarkets segment This segment operated 944 supermarkets throughout Chile, Argentina, Brazil, Peru and Colombia as of December 31, 2015, selling various name brand and private label products. The company also operated a total of 245 supermarkets in Chile under the Santa Isabel and Jumbo brands. In addition, the company operated 286 supermarkets under Jumbo, Disco and Super Vea brands in Argentina. Chile The company’s Jumbo hypermarkets are primarily oriented towards middle and upper-middle income consumers. The company operates its supermarkets in Chile mainly under its Santa Isabel brand, which is primarily aimed at the low- to middle-income segment of the Chilean population. The company’s Santa Isabel stores sell various food products and general merchandise items similar to that offered by its Jumbo hypermarkets; however, Santa Isabel stores also offer merchandise, and convenient locations. In addition, certain Santa Isabel stores feature specialty departments, such as prepared foods, fresh seafood and bakery departments. Santa Isabel also offers products, such as alcohol, cosmetics, household and other non-food items. The company uses its Jumbo brand to open supermarkets aimed at a middle and upper-middle income consumers. These stores mainly market food items with a special focus on fresh fruits and vegetables while offering a range of ready-made foods. Argentina As in Chile and Colombia, the target market of the company’s Jumbo hypermarkets in Argentina is primarily the middle to upper-middle income segment of the Argentine population. As in Chile, the company’s Jumbo hypermarkets in Argentina offer a range of food and non-food items, including fresh fruits and vegetables, baked goods, fresh meats and other grocery items. The target market of the company’s Disco stores is primarily the middle- and high-income segment of the Argentine population. Disco has a service-oriented format and offers various products and services to the company’s customers. The company also operates price-oriented stores under the Vea brand, which targets primarily the low- and middle-income segment of the Argentine population. Vea stores are primarily concentrated in the Cuyo (San Juan and Mendoza) and Northwest (Tucumán, Salta, Catamarca and Santiago del Estero) regions of Argentina. Disco offers a range of food and non-food items, including fresh fruits and vegetables, baked goods, fresh meats, cleaning, health and beauty products and other grocery and supermarket items. In addition to general food and non-food items, Vea sells various home appliances, including televisions and refrigerators, as well as other household consumer products. Brazil As of December 31, 2015, the company operated 222 stores in Brazil that together had 611,363 square meters of total selling space. In addition to these, the company operated 140 locations in various formats, such as Eletro-show stores, pharmacies, gas station and delicatessen under its GBarbosa, Bretas and Perini brands in Brazil. GBarbosa: The company’s GBarbosa supermarkets represent its major store format in Brazil. The company’s GBarbosa supermarkets have selling areas ranging from 400 to 8,000 square meters. GBarbosa supermarkets sell products, such as fresh fruit and vegetables, meat, poultry, dairy products, alcoholic beverages, textiles, cosmetics and cleaning products, in addition to more gourmet items, such as delicatessen products, fresh fish and bakery items. The company’s GBarbosa supermarkets also offer a range of non-food products, such as electronics, home appliances and textiles. Mercantil Rodrigues: As of December 31, 2014, the company also owned and opera
cencosud sa (CENCOSUD:Sant. Comerc)
Avenida Kennedy 9001
Phone: 56 22 959 0545
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