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Company Description

Contact Info

Building 3

Longhe East Road

Binhe District

Lu’an City, 237000


Phone: 86 56 4322 4888


China Electronics Holdings, Inc., through its subsidiary, Lu’an Guoying Electronic Sales Co., Ltd. (Guoying), engages in the wholesale and retail business of consumer electronics and appliances in certain rural markets in the People’s Republic of China. The company’s products include solar heaters, refrigerators, air conditioners, televisions, and similar items. It targets customers in counties, townships, and villages in Anhui Province, China. The company’s distribution and sales network covers 12 districts and counties in Anhui Province, including Shou County, Shu City, Jin An, Yu An, Huo Shan, Jinn Sai, Huo Qiu, Gu Shi , Ye Ji, Fei West, Fei East, and Huai Nan districts. Guoying is a wholesaler in the Lu’an area for products under the brand names, such as Sony, LG, Samsung, Shanghai Shangling, Tsinghua Tongfng, Chigo, Huayang, Huangming, and Oulin. Guoying is a general sales agency for electronic products of Sino-Japan Sanyo, such as Sanyo televisions, air conditioners, washing machines, and micro-wave ovens. Retail Operations Company-owned Stores: As of December 31, 2013, the company owned and operated one company-owned stores. Its company-owned stores focus on the sale of solar thermal products, refrigerators, air conditioners, televisions and consumer electronics and appliances. Exclusive Franchise Stores: As of December 31, 2013, there were 133 exclusive franchise stores operating under the Guoying brand name pursuant to cooperation agreements with the company. Non-exclusive Stores: As of December 31, 2013, the company provided merchandise to 16 non-exclusive stores as a wholesaler. Such stores are owned and operated by third parties and are located in the rural areas around Lu’an City, Anhui Province. These stores sell both Guoying branded merchandise and merchandise distributed by other companies. Leases Warehouse Leases: The company distributes products to company-owned stores, exclusive franchise stores, and non-exclusive stores from two warehouses located within Lu’an city, which are leased by Guoying. The company engages third parties to transport the products from its warehouses to the stores. Company-owned Stores Leases: The company leases both of its two company-owned stores. Strategy Key elements of the company’s strategy include partnering with well-known electric appliance manufacturers; exclusive franchise stores and non-exclusive stores; and company-owned stores. Suppliers In 2013, the company’s major suppliers included Shenzhen Chuangwei RGB Electronics Sales Co., Anhui Branch; Lu’an Zhongxing Commercial Trade Co. Ltd; and Lu’an Jin’an Shengfa Electronic Trading Co. Seasonality Approximately 30% of the company’s sales of products are made in the first quarter of the year (year ending December 2013) as the Chinese Spring Festival, the traditional shopping period occurs during the first quarter. The fourth quarter is its second busiest season. Competition The company’s major competitors include Hefei Ri Ri Shun Sales Corp and Guosheng Electronic. History China Electronics Holdings, Inc. was founded in 2002.


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