Cracker Barrel Old Country Store, Inc., together with direct and indirect wholly-owned subsidiaries, is engaged in the operation and development of the Cracker Barrel Old Country Store concept (Cracker Barrel). Stores As of September 18, 2014, the company operated 633 stores in 42 states. Its stores are intended to appeal to both the traveler and the local customer. Products The company’s restaurants offer home-style country cooking featuring its own recipes that emphasize authenticity and quality. Its restaurants serve breakfast, lunch and dinner daily between the hours of 6:00 a.m. and 10:00 p.m. Breakfast items can be ordered at any time throughout the day and include juices, eggs, pancakes, fruit and yogurt parfaits, pork and turkey bacon, country ham, sausage, grits, and various biscuit specialties, such as gravy and biscuits and country ham and biscuits. Lunch and dinner items include country ham, chicken and dumplings, chicken fried chicken, meatloaf, country fried steak, pork chops, fish, steak, roast beef, vegetable plates, various salads, sandwiches, soups, fresh side items and specialty items, such as pinto beans and turnip greens. The company also offers lower calorie breakfast, lunch and dinner items, which are full of flavor but with fewer calories. The company offers weekday lunch specials, which include some of its favorite entrées in lunch-sized portions. The company’s menu also features weekday and weekend dinner specials that showcase a popular dinner entrée. The company also offers items for sale in its gift shops that are featured on, or related to, the restaurant menu, such as pies, cornbread mix, coffee, syrups and pancake mixes. The company’s gift shops offer decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, music CDs, cookware, a book-on-audio sale-and-exchange program and various other gift items, as well as various candies, preserves and other food items. The company’s typical gift shop features approximately 4,700 stock keeping units. Many of the food items are sold under the ‘Cracker Barrel Old Country Store’ brand name. The company also sells certain licensed food products under the ‘CB Old Country Store’ brand name in the grocery store and retail channels. Seasonality Historically, the company’s revenue and profits have been lower in the first and third quarters and higher in the second and fourth quarters. The company attributes these variations primarily to the Christmas holiday shopping season and the summer vacation and travel season. The company’s gift shop sales, which are made substantially to its restaurant guests, historically have been highest in its second quarter, which includes the Christmas holiday shopping season. Historically, interstate tourist traffic and the propensity to dine out have been much higher during the summer months, thereby generally contributing to higher profits in the company’s fourth quarter. Trademarks The company owns Cracker Barrel trademarks and service marks. History Cracker Barrel Old Country Store, Inc. was founded in 1969.
cracker barrel old country
305 Hartmann Drive
Lebanon, TN 37088
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