Cracker Barrel Old Country Store, Inc. engages in the operation and development of the Cracker Barrel Old Country Store concept (Cracker Barrel). Operations Cracker Barrel As of September 19, 2016, the company operated 640 Cracker Barrel stores in 43 states. None of its stores are franchised. The company’s stores are intended to appeal to both the traveler and the local customer. Store Format The format of the company's stores consists of a trademarked rustic old country-store design offering a full-service restaurant menu that features home-style country food, and various decorative and functional items, such as rocking chairs, holiday and seasonal gifts and toys, apparel, cookware and foods. All stores are freestanding buildings. Products The company’s restaurants offer home-style country cooking featuring various recipes. Except for Christmas Day and Christmas Eve, its restaurants serve breakfast, lunch and dinner. Breakfast items include juices, eggs, pancakes, fruit and yogurt parfaits, pork and turkey bacon, country ham, sausage, and grits; and various biscuit specialties, such as gravy and biscuits, and country ham and biscuits. Lunch and dinner items include country ham, chicken and dumplings, chicken fried chicken, meatloaf, country fried steak, pork chops, fish, steak, roast beef, vegetable plates, various salads, sandwiches, soups, and side items; and specialty items, such as pinto beans and turnip greens. The company also offers lower calorie breakfast, lunch, and dinner items. It offers weekday lunch specials, which include entrées in lunch-sized portions. The company also offers items for sale in its gift shops that are featured on, or related to, the restaurant menu, such as pies, cornbread mix, coffee, syrups, and pancake mixes. Its gift shops offers various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, music CDs, cookware, a book-on-audio sale-and-exchange program and various other gift items, as well as various candies, preserves and other food items. The company also sells certain licensed food products under the ‘CB Old Country Store’ brand name in the grocery store and retail channels. These licensed food products include ham, premium bacon, deli meat, jerky, summer sausage, baking mix, and gravy mix. Strategy The company’s strategy includes improving the core business by increasing its brand’s relevance to customers to drive guest traffic and sales in both restaurant and retail, implementing geographic pricing tiers to improve average check and re-engineering store processes; expanding the footprint through continued use of its site selection tools, introducing a building and equipment prototype and the selective entry into new markets; and extending the brand by building on the initial success of its licensing business, utilizing its brand strengths into a new fast casual concept and growing its retail business into an omni-channel business. Sales and Distribution The company has a contract with an unaffiliated distributor with custom distribution centers in Lebanon, Tennessee; McKinney, Texas; Gainesville, Florida; Elkton, Maryland; Kendalville, Indiana; and Ft. Mill, South Carolina. Trademarks The company owns Cracker Barrel trademarks and service marks. Seasonality Historically, the company's revenue and profits have been lower in the first and third quarters (year ended July 29, 2016) and higher in the second and fourth quarters. It attributes these variations primarily to the Christmas holiday shopping season, and the summer vacation and travel season. The company’s gift shop sales, which are made to its restaurant guests, historically have been highest in its second quarter, which includes the Christmas holiday shopping season. Historically, interstate tourist traffic and the propensity to dine out have been much higher during the summer months, thereby generally contributing to higher profits in the company’s fourth quarter. History Cracker Barrel Old Country Store, Inc. was founded in 1969.
cracker barrel old country
305 Hartmann Drive
Lebanon, TN 37087
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