Constellation Brands, Inc. operates as a beverage alcohol company. The company’s segments include Beer and Wine and Spirits. Beer This segment sells various brands in the import and craft beer categories. Within the imported beer category, the company has the exclusive right to import, market, and sell Mexican Beer Brands in all 50 states of the U.S., including Corona Extra, Corona Light, Modelo Especial, Pacifico, Negra Modelo, and Victoria. In the U.S., the company has various imported beer brands. Corona Extra is the imported beer. Corona Light is the imported light beer. Modelo Especial is the fastest-growing major imported beer brand.The company offers Modelo Especial Chelada, a blend of beer with flavors of tomato, salt and lime. The company’s craft beer products are primarily sold under the Ballast Point brand. Ballast Point produces approximately 40 different styles of beer. Wine and Spirits This segment produces and markets premium wine. The company sells various wine brands across all categories – table wine, sparkling wine and dessert wine – and across popular, premium and luxury categories. The company’s portfolio of premium and luxury wines is supported by vineyard holdings in the U.S., Canada, New Zealand and Italy. Its wine portfolio is complemented by select premium spirits brands and other select beverage alcohol products. The company’s wine produced in the U.S. is primarily marketed domestically and in Canada. Wine produced in Canada is primarily marketed domestically. Wine produced in New Zealand and Italy is primarily marketed in the U.S. and Canada. In addition, the company exports its wine products to other major world markets. In its spirits business, SVEDKA Vodka is imported from Sweden and is the major imported vodka brand in the U.S. Black Velvet Canadian Whisky is the Canadian whisky brand in the U.S. In the U.S., the company sells table wine brands. Some of its wine and spirits brands sold in the U.S., which comprise its U.S. Focus Brands (Focus Brands), include Black Box; Kim Crawford; Ruffino; SVEDKA Vodka; Clos du Bois; Mark West; Saved; Estancia; Meiomi; Simi; Franciscan Estate; Mount Veeder; The Dreaming Tree; Inniskillin; Robert Mondavi; and Wild Horse. In wine, the company has launched varietal line extensions behind many of its focus brands and introduced newer brands like Ravage and Tom Gore Vineyards. In spirits, the company is introducing flavor extensions for SVEDKA Vodka and Paul Masson Brandy. In Canada, Jackson-Triggs is the major selling wine brand. Strategy The key elements of the company’s strategy include leveraging its existing portfolio of leading brands; developing new products, new packaging and line extensions; strengthening relationships with wholesalers and retailers; expanding distribution of its product portfolio; and enhancing and expanding production capabilities. Marketing and Distribution In North America, the company’s products are primarily distributed by wholesale distributors, with separate distribution networks utilized for its beer portfolio and its wine and spirits portfolio, as well as state and provincial alcohol beverage control agencies. Agreements The company has a transition services agreement with Anheuser-Busch InBev SA/NV for the supply of materials needed to produce and package beer. Seasonality The beverage alcohol industry is subject to seasonality in each major category. As a result, in response to wholesaler and retailer demand, which precedes consumer purchases, the company’s beer sales are typically highest during the first and second quarters of its fiscal year (year ended February 29, 2016), which correspond to the Spring and Summer periods in the U.S. Its wine and spirits sales are typically highest during the third quarter of its fiscal year, primarily due to seasonal holiday buying. Competition Beer: The company’s competitors include Anheuser-Busch InBev, MillerCoors, Heineken, Pabst Brewing Company, and The Boston Beer Company. Wine U.S.: The company’s competitors include E&J Gallo Winery, The Wine Group, Trinchero Family Estates, Treasury Wine Estates, Ste. Michelle Wine Estates, Deutsch Family Wine & Spirits, and Jackson Family Wines. Canada: The company’s competitors include Andrew Peller, Treasury Wine Estates, E&J Gallo Winery, Kruger Wines and Spirits, and Pernod Ricard. Spirits: The company’s competitors include Diageo, Beam Suntory, Brown-Forman, Sazerac Company, and Pernod Ricard. History Constellation Brands, Inc. was founded in 1945. The company, a Delaware corporation, was incorporated in 1972.
constellation brands inc-a
207 High Point Drive
Victor, NY 14564
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