The Cheesecake Factory Incorporated operates upscale casual dining restaurants under The Cheesecake Factory, Grand Lux Cafe and RockSugar Pan Asian Kitchen marks. As of February 25, 2016, the company operated 201 company-owned restaurants, including 188 under The Cheesecake Factory mark, 12 under the Grand Lux Cafe mark and 1 under the RockSugar Pan Asian Kitchen mark. Internationally, 11 The Cheesecake Factory branded restaurants operated in the Middle East and Mexico under licensing agreements. The company also operated two bakery production facilities that produce desserts for its restaurants, international licensees and third-party bakery customers. The Cheesecake Factory Restaurant Concept The Cheesecake Factory menu features approximately 200 items in addition to items presented on supplemental menus, such as its SkinnyLicious menu, which offers approximately 50 items at 590 calories or less. The company’s core menu offerings include appetizers, pizza, seafood, steaks, chicken, burgers, small plates, pastas, salads, sandwiches, omelettes and desserts, including ‘Super’ food choices, items that are considered ‘gluten-free’ under regulations and approximately 50 varieties of cheesecake and other baked desserts. Examples of menu offerings include Chicken Madeira, Cajun Jambalaya Pasta, Thai Lettuce Wraps, Avocado Eggrolls, California Guacamole Salad and Bacon-Bacon Cheeseburger. Grand Lux Cafe Concept Grand Lux Cafe is an upscale casual dining concept. The approximately 150 item menu at Grand Lux Cafe offers classic American dishes and international favorites, including appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items and desserts. Examples of menu offerings include its Crispy Caramel Chicken, Buffalo Chicken Rolls and Shrimp Scampi. RockSugar Pan Asian Kitchen Concept RockSugar Pan Asian Kitchen features a Southeast Asian menu in an upscale casual dining setting. RockSugar Pan Asian Kitchen showcases the cuisines of Thailand, Vietnam, Malaysia, Singapore, Indonesia and India with approximately 75 dishes served Asian ‘family-style’. RockSugar Pan Asian Kitchen also features a full-service bar with a wine list and cocktails. Examples of menu offerings include Lacquered BBQ Ribs, Thai Basil Cashew Chicken, Ginger Fried Rice and Crispy Samosas. The company also offers freshly-made desserts that infuse traditional French flair into Asian-influenced items. The company operates one RockSugar Pan Asian Kitchen restaurant in Los Angeles, California. Bakery Operations The company owns and operates two bakery production facilities, one in Calabasas Hills, California, and one in Rocky Mount, North Carolina. The company produces approximately 70 varieties of cheesecakes and other baked desserts based on proprietary recipes. Some of the company’s cheesecakes include the Original Cheesecake, Ultimate Red Velvet Cake Cheesecake, Reese’s Peanut Butter Cup Chocolate Cake Cheesecake, Godiva Chocolate Cheesecake, Oreo Dream Extreme Cheesecake, Fresh Strawberry and Salted Caramel. Other popular baked desserts include Chocolate Tower Truffle Cake, Carrot Cake, Black-Out Cake and Lemoncello Cream Torte. Trade Names, Trademarks and Other Intellectual Property The company owns and has applied to register trade names, logos, service marks, trademarks, copyrights and other intellectual property (collectively, Intellectual Property) in the United States and in additional countries throughout the world in restaurant and bakery goods categories, among others. It regards its Intellectual Property, including ‘The Cheesecake Factory’, ‘Grand Lux Café’, ‘RockSugar Pan Asian Kitchen’, ‘The Cheesecake Factory Bakery’, and ‘The Dream Factory’. The company also registered various Internet domain names, including ‘www.thecheesecakefactory.com’, ‘www.grandluxcafe.com’, ‘www.rocksugarpanasiankitchen.com’, and ‘www.thecheesecakefactorybakery.com’. Regulations The company’s facilities must comply with the applicable requirements of the Americans with Disabilities Act of 1990 (ADA) and related federal and state statutes which prohibit discrimination on the basis of disability with respect to public accommodations and employment. Under the ADA and related state and local laws, the company takes steps to make its new or significantly remodeled restaurants, its corporate and bakery facilities and its Websites readily accessible to disabled persons. History The Cheesecake Factory Incorporated was founded by Oscar and Evelyn Overton in 1972. The company was incorporated in 1992 in Delaware.
cheesecake factory inc/the
26901 Malibu Hills Road
Calabasas Hills, CA 91301
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