Crocs, Inc., together with its subsidiaries, engages in the design, development, manufacture, marketing and distribution of casual lifestyle footwear and accessories for men, women, and children worldwide. The company sells its products in approximately 65 countries through domestic and international retailers and distributors, and directly to consumers through its company-operated retail stores, outlets, Webstores, and kiosks. Segments In 2015, the company had three segments based on the geographic nature of its operations: Americas, Asia Pacific, and Europe. It also has an ‘Other businesses’ category that represents manufacturing operations located in Mexico, Italy and Asia. Americas: The Americas segment consists of activities related primarily to product sales in the North and South America geographic regions. Regional wholesale channel customers consist of a range of family footwear, sporting goods and department stores, as well as specialty retailers and distributors. The regional retail channel sells directly to consumers through 196 company-operated store locations in the Americas, as well as through Webstores. The Asia Pacific: The Asia Pacific segment consists of activities related primarily to product sales throughout Asia, Australia, New Zealand, the Middle East and South Africa. The Asia Pacific wholesale channel consists of sales to a range of retailers similar to the wholesale channel the company has established in the Americas segment. It also sells products directly to the consumer through 261 company-operated stores located in Asia, as well as through its Webstores. Europe: The Europe segment consists of activities related primarily to product sales throughout Europe and Russia. The Europe segment wholesale channel customers consist of a range of retailers, similar to the wholesale channel the company has established in the Americas segment. The company also sells its products directly to the consumer through 102 company-operated stores located in Europe, as well as through its Webstores. Products The company offers various footwear products, including clogs, sandals, wedges, flats, sneakers, and boots. A key differentiating feature of its footwear products is the Croslite material. Croslite is a closed-cell resin material, which is water resistant, virtually odor free and allows many of its footwear styles to be cleaned simply with water. At the heart of the company’s brand resides the Classic, its first and iconic style for adults and kids. The company has expanded its core molded product line with the addition of dual density technology, warm lined styles, seasonal flips and slides. Licensed style partnerships from Disney, Marvel, Sanrio, Nickelodeon, and Warner Bros., among others, provide popularity to its kids' core line along with its kids-only product innovations, including lights, color-change materials, and interactive elements. In addition, the company has extended its core product assortment with new styling, including 'built for her' and 'built for him' silhouettes, which are offered in multiple color and graphic treatments. Its core products are available across a range of channels of distribution and span both stylish and active wearing occasions for the entire family. Sales and Marketing In developing the company’s market growth and expansion strategy, it prioritizes six core markets, including the United States, Japan, China, South Korea, Germany, and the United Kingdom. The company has three primary sales channels: wholesale, retail, and e-commerce. Wholesale Channel Wholesale customers include family footwear retailers, national and regional retail chains, department stores, sporting goods stores, and independent footwear retailers. The company uses third-party distributors in select markets where it believes such arrangements are preferable to direct sales. These third-party distributors purchase products pursuant to a price list and are granted the right to resell the products in a defined territory, usually a country or group of countries. The company’s typical distribution agreements have terms of 1 to 4 years, are generally terminable upo
crocs inc (C7N:Frankfurt)
7477 East Dry Creek Parkway
Niwot, CO 80503
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