Crocs, Inc., together with its subsidiaries, engages in designing, developing, manufacturing, marketing, and distributing casual lifestyle footwear, apparel and accessories for men, women and children. The company sells its products in approximately 90 countries through domestic and international retailers and distributors, and directly to end-user consumers through its company-operated retail stores, outlets, Webstores and kiosks. Segments In 2014, the company had four segments based on the geographic nature of its operations: Americas, the Asia Pacific, Japan and Europe. The company also has an ‘Other businesses’ category that represents manufacturing operations located in Mexico, Italy and Asia. Americas: The Americas segment consists of activities related primarily to product sales in the North and South America geographic regions. Regional wholesale channel customers consist of a range of family footwear, sporting goods and department stores as well as specialty retailers and distributors. The regional retail channel sells directly to the consumer through 210 company-operated store locations, as well as through Webstores. The Asia Pacific: The Asia Pacific segment consists of activities related primarily to product sales throughout Asia (excluding Japan), Australia, New Zealand, the Middle East and South Africa. The Asia Pacific wholesale channel consists of sales to a range of retailers similar to the wholesale channel the company has established in the Americas segment. The company also sells products directly to the consumer through 204 company-operated stores, as well as through its Webstores. Japan: The Japan segment consists of activities related to product sales in Japan. The Japan wholesale channel consists of sales to a range of retailers similar to the wholesale channel the company has established in the Americas segment. The regional retail channel sells directly to the consumer through 54 company-operated store locations, as well as through Webstores. Europe: The Europe segment consists of activities related primarily to product sales throughout Europe and Russia. The Europe segment wholesale channel customers consist of a range of retailers, similar to the wholesale channel the company has established in the Americas segment. The company also sells its products directly to the consumer through 117 company-operated stores, as well as through its Webstores. Products Footwear: The company offers various footwear products, some of which includes sandals, sneakers, mules, flats and boots, which are made of materials like leather and textile fabrics, as well as Croslite. A key differentiating feature of its footwear products is the ‘Croslite’ material. Croslite is a closed-cell resin material which is water resistant, virtually odor free and allows its footwear styles to be cleaned simply with water. The company’s products are divided into three product offerings: Core, Casual Lifestyle and Active. Core Products: The company’s core molded products are available to all channels of distribution and span both stylish and active wearing occasions for the entire family. Casual Lifestyle Products: The company’s Casual Lifestyle category showcases collections designed for the family around casual and stylish wearing occasions with a relaxed point of view. This category is primarily designed for its consumers shopping in footwear, specialty/independent retailers, department stores and its own direct-to-consumer channel. Active Products: The company’s Active Category showcases collections designed with an active-casual point of view, catering to on-the-go families with busy lifestyles. These collections are primarily found in sport, footwear, specialty/independent retailers and its own direct-to-consumer channel. Accessories: In addition to its footwear brands, the company owns the Jibbitz brand, a unique accessory product-line with colorful snap-on charms specifically suited for Crocs shoes. Seasonality Due to the seasonal nature of its footwear which is more heavily focused on styles suitable for warm weather, revenues generated during the company’s first and fourth quarte
crocs inc (C7N:Frankfurt)
7477 East Dry Creek Parkway
Niwot, CO 80503
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