cians offer assistance on research assignments, teach effective search strategies to enhance research skills, and provide dissertation literature review consultations. Specific liaison librarians attend PhD and certain professional doctorate residencies, where they are available for one on one consultations and also provide optional drop-in group instruction sessions. Career Center Services: The company’s staff offers career counseling, job search advising, and career management support to all Capella learners and alumni. The company’s career counselors interact with learners and alumni through email, telephone, and online seminars to assist with career-related activities, such as resume development, curriculum vitae and cover letter development; interview preparation; effective job search strategies; and career advancement efforts. The Career Center’s online iGuide resources help learners gather occupational information and trends, access job postings, and view sample job search documents. The company’s counselors also assist with prospective learners’ selection of the Capella University program and specialization that suits their professional aspirations. Marketing The company engages in a range of relationship-based marketing activities to build the Capella brand, differentiate the company from other educational providers, increase awareness and consideration with prospective learners, generate inquiries for enrollment, and stimulate referrals from current learners and graduates. Enrollment As of the last day of classes in the quarter ended December 31, 2015, the company’s enrollment was 36,976 learners. The company’s learner population is geographically distributed primarily throughout the United States. Tuition and Fees The company offers scholarships and tuition discounts, under different programs, to members of the armed forces and in connection with the company’s various corporate, healthcare, federal and educational marketing relationships, such as the U.S. armed forces relationships and discount program available to all members of the U.S. armed forces, including active duty members, veterans, National Guard members, reservists, civilian employees of the Department of Defense and immediate family members of active duty personnel; corporate, healthcare and federal relationships with approximately 500 large and mid-size organizations; and educational relationships that encourage graduates of approximately 300 community colleges to enroll in the company’s undergraduate programs, and faculty and administrators to enroll in its graduate programs. The company expanded and refined its offering of learner success scholarships under different programs, to promote affordability and encourage learners to remain enrolled. Strategy The company’s strategies include focusing on learner success, including improving retention rates while maintaining high standards of academic quality and rigor; maintaining and improving upon its ability to offer affordable degrees, where learners receive a high return on their investment; expanding and optimizing its relationship-based marketing efforts and increasingly personalizing the prospective learner experience; further strengthening and expanding its product offering and the alignment of its offering with employer needs; and driving consumer adoption of new growth platforms, such as FlexPath. Intellectual Property The company has one patent application pending for certain innovations related to a mastery-based learning system. the company has trademark or service mark registrations and pending applications in the U.S. and select foreign jurisdictions, including CAPELLA, CAPELLA EDUCATION COMPANY, CAPELLA UNIVERSITY, CAPELLA LEARNING SOLUTIONS, SOPHIA, SOPHIA PATHWAYS, THE PATH TO YOUR POTENTIAL, ARDEN, iGUIDE, a ‘FLEXPATH’ logo, and certain other distinctive logos, along with various other trademarks and service marks related to the company’s offerings. The company also owns domain name rights to ‘www.capellaeducationcompany.com’, ‘www.capellaeducation.com’, ‘www.capella.edu’, ‘www.capellauniversity.edu’, ‘www.capellaresults.com’, ‘www.flexpath.com
capella education co
(C3E:Berlin Stock Exchange)
225 South Sixth Street
Minneapolis, MN 55402
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