e U.S. armed forces, including active duty members, veterans, National Guard members, reservists, civilian employees of the Department of Defense and immediate family members of active duty personnel; corporate, healthcare and federal relationships with approximately 500 large and mid-size organizations; and educational relationships that encourage graduates of approximately 300 community colleges to enroll in its undergraduate programs, and faculty and administrators to enroll in its graduate programs. The company expanded and refined its offering of learner success scholarships under different programs, to promote affordability and encourage learners to remain enrolled. Strategy The company’s strategies include focusing on learner success, including improving retention rates while maintaining high standards of academic quality and rigor; maintaining its ability to offer affordable degrees, where learners receive a high return on their investment; expanding and optimizing its relationship-based marketing efforts and increasingly personalizing the prospective learner experience; further strengthening and expanding its product offering and the alignment of its offering with employer needs; and driving consumer adoption of new growth platforms, such as FlexPath. Intellectual Property The company has trademark or service mark registrations and pending applications in the U.S. and select foreign jurisdictions, including ‘CAPELLA’, ‘CAPELLA EDUCATION COMPANY’, ‘CAPELLA UNIVERSITY’, ‘SOPHIA’, and certain distinctive logos, along with various other trademarks and service marks related to its specific offerings. The company also owns domain name rights to ‘www.capellaeducationcompany.com’, ‘www.capellaeducation.com’, ‘www.capella.edu’, ‘www.capellauniversity.edu’, ‘www.capellaresults.com’, ‘www.rdi.co.uk’, and ‘www.sophia.org’, as well as other words and phrases important to its business. Regulatory Environment In connection with a learner’s receipt of federal financial aid, the company is subject to extensive regulation by the Department of Education, state education agencies and its accrediting agency, The Higher Learning Commission of the North Central Association of Colleges and Schools. In particular, the Title IV programs, and the regulations issued thereunder by the Department of Education, subject the company to regulatory scrutiny in the form of various standards that it must satisfy to participate in the federal student financial aid programs. The company is registered with the Minnesota Office of Higher Education, the regulatory agency governing the State of Minnesota, where Capella University is located. The company is required by the Higher Education Act to maintain registration with the Minnesota Office of Higher Education to participate in Title IV programs. The company is subject to announced and unannounced compliance reviews and audits by various external agencies, including the Department of Education, its Office of Inspector General, state licensing agencies, the Department of Veterans Affairs and accrediting agencies. As part of the Department of Education’s ongoing monitoring of institutions’ administration of Title IV programs, The Higher Education Act and Department of Education regulations also require institutions to annually submit a compliance audit conducted by an independent certified public accountant in accordance with Government Auditing Standards and applicable audit standards of the Department of Education. Competition The company’s competitors include both traditional and for-profit colleges and universities offering online programs, such as American Public University, Ashford University, Colorado Technical University, Grand Canyon University, Kaplan University, Liberty University, Southern New Hampshire University, Strayer University, University of Phoenix, Walden University, and Western Governors University. History Capella Education Company was founded in 1991 as a Minnesota corporation. The company was incorporated in 1991.
capella education co (C3E:Berlin)
225 South Sixth Street
Minneapolis, MN 55402
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