N Brown Group plc. (the company) is a direct home shopping retailer, fulfilment and financial services company. The company's extensive ranges of value products, principally clothing, footwear, household and electrical goods, are carefully targeted at the right customers and are provided through whichever channels to market its customers demand. Home Shopping The company's home shopping division offers a wide range of value for money products in clothing, footwear, and household and electrical goods. The company markets its products through a number of channels; principally bi-annual catalogues supplemented by smaller monthly brochures and targeted media advertising. In addition, the company provides fully integrated websites for all its main trading titles to meet the ever-changing demands of its customers. The home shopping business provides a well established tradition of offering an extensive range of value for money products and offers via a number of trading titles, through its principal subsidiary J D Williams. The company's wide and growing portfolio of catalogue brands is focused on different segments of its customer base targeted by age. The division operates via a number of channels to market being catalogue, telephone, internet, door-to-door, publications and television. These various channels have been developed over a number of years and are continually enhanced as technology develops through further investment. Fullfilment The company's fulfilment division was created in 1999 to take advantage of the key skills and core infrastructure of the home shopping business. This division markets complete end-to-end fulfilment services, mainly to existing retailers wanting to enter the distance shopping market through catalogues and the internet. In August 2000, N Brown acquired a controlling interest in Eunite, an interactive solutions company. This acquisition added to Zendor's e-fulfilment strengths, furthering its ability to provide clients with a complete end-to-end service. Zendor and Eunite have since merged to form The Zendor Group, enabling the combined business to provide a total integrated solution across multiple channels. Financial Services The financial services division was formed in 1998 to promote the sale of financial products such as life assurance, personal loans and home and contents insurance to the company’s existing home shopping customers. Detailed knowledge of the company’s home shopping customers, together with skills in risk management and databases has allowed it to build a financial services database to segment and target customers with greater accuracy. The core products are unsecured personal loans, warranties and insurance and the company is looking to expand its activities in secured lending and credit card issuance.
brown (n) group plc
(BWNG:London Stock Exchange)
40 Lever Street
Manchester, M60 6ES
Phone: 44 16 1236 8256
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