Ballantyne Strong Inc. designs, integrates, and installs technology solutions for a range of applications. The company also develops and delivers out-of-home messaging, advertising and communications; manufactures projection screens and lighting products; and provides managed services, including monitoring of networked equipment to its customers. The company focuses on the retail, financial, government and cinema markets. Segments The company’s segments include Systems Integration and Managed Services. Systems Integration segment The company provides a range of product solutions primarily for the theatre exhibition industry, including audio-visual products and accessories, such as digital projectors, projection screens, servers, library management systems, and audio systems. The company also sells lighting solutions for the architectural and entertainment lighting industry. Theatre Exhibition — The company provides a range of products and services to the theatre exhibition industry from the design and installation of new theatre exhibition systems and related equipment to complete film-to-digital theatre conversion services. The company markets and sells directly to theatre exhibitors, as well as through certain domestic and international VAR’s. Lighting — Under the trademark Strong, the company designs, engineers, manufactures, and supplies long-range followspots, as well as other lighting products for architectural, theatrical, promotional, stage and studio purposes. The company’s products include a line of LED lighting. The company provides installation and maintenance services for its lighting product lines for both permanent and touring applications. Products Screens — The company manufactures multiple standard and large format 2D and 3D screens for cinema and special venue applications. The company purchased Peintures Elite, Inc. in 2013, which manufactures coatings. Projectors — The company distributes DLP Cinema projectors in the Americas and Asia. Both manufacturers of the projectors use the DLP cinema technology from Texas Instruments. Servers — Through a formal distribution agreement with GDC Technology (USA), LLC, the company distributes a line of digital cinema servers in North and South America. The company also distributes their servers in certain other areas of the world under less formal arrangements. In addition, the company distributes servers for other server manufacturers, including those manufactured by Doremi and Dolby. Audio Systems — The company distributes a range of digital audio systems, including surround and 3D sound technologies. Additional Projection Products — The company also manufactures or distributes certain third-party accessories, which coupled with the cinema projector, server and integrated media block, can fully outfit and automate a projection booth. Followspots — The company’s followspots are primarily marketed under the Strong trademark and include trademarked models, such as Super Trouper and Gladiator. Signature Commissioned Lighting — The company designs and engineers signature, one-of-a-kind lighting solutions on commissioned, case-by-case basis for architectural sites, entertainment, and various other purposes. LED Specification Grade Accent Lighting — The company designs and manufactures a controlled beam LED floodlight with refined optics for illuminating extremely distant targets, and Strong distributes specialty lighting products from an Italian manufacturing company, D.T.S. illuminazione srl (DTS). Moving Head and Specialty Lighting — The company also distributes specialty lighting products from DTS. Markets Cinema — The non-exclusive distribution agreements with NEC and BARCO allow the company to market digital projectors in North and South America, including the Caribbean. In China, the company has distribution rights to sell NEC and BARCO and can distribute NEC products in Hong Kong and certain other areas of Asia. Lighting — The company sells its lighting products through a combination of a small direct sales force, dealer network and commissioned sales representatives to arenas, stadiums, theme parks
ballantyne strong inc (BTN:NYSE Amex)
13710 FNB Parkway
Omaha, NE 68154
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