Ballantyne Strong, Inc. designs, integrates, and installs technology solutions for a range of applications. The company also develops and delivers out-of-home messaging, advertising and communications; manufactures projection screens and lighting products; and provides managed services, including monitoring of networked equipment to its customers. The company focuses on the retail, financial, government and cinema markets. Segments The company operates in two segments, Systems Integration and Managed Services. Systems Integration segment This segment provides a range of product solutions primarily for the theatre exhibition industry, including a spectrum of premier audio-visual products and accessories, such as digital projectors, projection screens, servers, library management systems, menu boards, flat panel displays, and audio systems. The company also sells lighting solutions for the architectural and entertainment lighting industry. Theatre Exhibition: The company provides a range of products and services to the theatre exhibition industry from the design and installation of new theatre exhibition systems and related equipment to complete film-to-digital theatre conversion services. The company markets and sells directly to theatre exhibitors, as well as through certain domestic and international valued added resellers. Lighting: Under the trademark Strong, the company designs, engineers, manufactures, and supplies long-range followspots, as well as other lighting products for architectural, theatrical, promotional, stage and studio purposes. The company’s products include a line of LED lighting. The company provides installation and maintenance services for its lighting product lines for both permanent and touring applications. Products Screens: The company manufactures multiple standard and large format 2D and 3D screens for cinema and special venue applications through its ISO-certified manufacturing facility in Canada. There are certain digital 3D applications, such as the technology by RealD, which require ‘silver’ screens that the company manufactures. In addition, the company purchased Peintures Elite, Inc. in 2013, the manufacturer of coatings that have been exclusive to the company in the manufacture of its screens. Projectors: The company, through distribution agreements with NEC and Barco USL, distributes DLP Cinema projectors in the Americas and Asia. Both manufacturers of the projectors use the DLP cinema technology from Texas Instruments. NEC offers DLP Cinema projectors ranging from their NC900 projector for screens approximately 31 feet wide to the NC3240S, which is a 4K projector designed for screens approximately 105 feet wide. Barco USL offers DLP Cinema projectors ranging from their DP2K-10SX projector for screens approximately 33 feet to the DP4K-32B cinema projector, which is an ultra-bright improved 4K cinema projector for screens approximately 105 feet. Servers: The company, through a formal distribution agreement with GDC Technology (USA), LLC (GDC), distributes GDC’s line of digital cinema servers in North and South America. The company also distributes their servers in certain other areas of the world under less formal arrangements. In addition, the company distributes servers for other server manufacturers, including those manufactured by Doremi and Dolby. Digital servers and the related integrated media block are used by the company’s customers for the storage and delivery of digital content. Audio Systems: The company distributes a range of digital audio systems, including surround and 3D sound technologies from various manufacturers, such as Dolby, Barco USL, JBL, and QSC. The company’s technicians are certified by each manufacturer to install, service, and maintain these and other audio systems. Additional Projection Products: The company also manufactures or distributes certain third-party accessories, which coupled with the cinema projector, server and integrated media block, could outfit and automate a projection booth. The accessories include, but are not limited to library management systems, automation products, pedestals, 3D accessories, le
ballantyne strong inc (BTN:NYSE Amex)
13710 FNB Parkway
Omaha, NE 68154
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