n an on-demand basis from Sky Player. Sky Real Lives and its multiplexes Sky Real Lives +1 and Sky Real Lives 2 focus on real life human interest stories appealing to a female audience. The Sky Real Lives channels are available to DTH customers and cable customers in the U.K. and Ireland. Sky Travel is a 24-hour teleshopping channel consisting of programming produced in-house. Sky Travel is available free-to-air. Sky Travel programming also features on Sky Three, which broadcasts on DTH and on DTT as part of the Freeview offering in the U.K. Viewers of the teleshopping programming on Sky Travel on DTH and users of the skytravel.co.uk Web site are able to purchase a range of flights, hotels and holiday packages by the telephone or Internet. Sky Vegas and SkyPoker.com are interactive television channels which broadcast on a 24-hour a day basis and are available to DTH customers. Basic Sky Distributed Channels The company’s agreements with the owners of the Sky Distributed Channels grant the right to offer these channels to residential DTH customers in the U.K. and Ireland. The owners of the Sky Distributed Channels sell their own advertising time on their channels, although it acts as an advertising sales representative for certain of these channels. DTH distribution As of June 30, 2009, the total number of DTH customers in the U.K. and Ireland was 9,442,000. The company also offers services, including HD service, to commercial DTH customers in the U.K. and Ireland under a range of contracts. Its commercial DTH customers include offices, retail outlets, hotels, pubs, and clubs. As of June 30, 2009, there were approximately 42,192 customers to commercial DTH services in the U.K. and Ireland (including approximately 4,886 commercial DTH customers operating a SMATV system). Sky Active The company offers its viewers interactive services. It offers broadcast applications behind Sky Channels, including Sky Movies Active (behind movie channels), Sky Sports Active (behind sports channels), Sky News Active (behind Sky News) and the interactive betting service available behind SkyPoker.com and Sky Vegas. It provides an interactive television platform for the development and delivery of interactive television services by means of either stand-alone portals (including the Sky Active portal) or in conjunction with certain broadcast channels. Such interactive services include betting, customer services, interactive advertising, games, competitions, voting, and quizzes. Sky Betting and Gaming The company offers a range of betting and gaming services under the ‘Sky Bet’, ‘Sky Poker’, ‘Sky Vegas’, and ‘Sky Bingo’ brands in relation to which the company acts as bookmaker and operator. The Sky Bet fixed odds sports betting service has been licensed by the U.K. Gambling Commission and is available across multiple platforms, including by means of set-top boxes (including Sky+ and Sky+HD), by telephone, WAP and on the Internet. Customers can also bet on virtual dog and horse racing on the Sky Vegas channel. Digital subscriber line (DSL) and other fixed line distribution Sky Player: Sky Player is a PC-application that provides access to a range of live channels, as well as on-demand programmes, including Sky Sports, Sky1, Sky News, Sky Arts and Sky Movies programming. Customers can access a range of entertainment, sports and movies content with Sky Player via www.sky.com/skyplayer. This offers downloads and streamed content to any PC with Internet access. Sky By Wire: ‘Sky By Wire’ refers to television services retailed directly by the company over the fixed line networks of other operators. It also has Sky By Wire offerings available through other platforms in Ireland. Easynet Easynet is an international managed network and hosting company. Easynet has operations in 10 countries. Easynet offers a portfolio of managed network and hosting services, including national and cross border IP virtual private networks, Internet connectivity, carrier services, hosting and co-location in purpose built data centre facilities, managed video conferencing, and security solutions to large national and internatio
sky plc (BSYBF:OTC US)
Isleworth, TW7 5QD
Phone: 44 33 3100 0333
Fax: 44 33 3100 0444corporate.sky.com
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