. Customers can elect to subscribe to Pack 1, Pack 2 or both packs. Sky DTH and digital cable customers subscribing to both packs receive Sky Movies Premiere and Sky Movies Premiere +1 free. Sky Movies Premiere broadcasts 10am - 2am, seven days a week, and shows titles in their first run TV windows (after the pay per view and VoD windows). Sky Movies Premiere broadcasts five new films per week, and two films from the previous week every day for seven days. Sky Movies Premiere +1 is a one hour delayed multiplex of the Premiere channel, which is broadcast from 11am - 3am. Sky Sports channels Sky Sports 1 and Sky Sports 2 each provides on average 22 hours of sports programming per day, including live coverage of sports events. Sky Sports 3 offers, on average, 18 hours of sports programming per day. Sky Sports Xtra is available as a stand alone premium channel, as well as being provided free as an additional channel to DTH customers and cable subscribers who subscribe to both Sky Sports 1 and Sky Sports 2. Sky Sports Xtra offers, on average, 16 hours of sports programming per day. Subscription channels retailed by Sky Disney Cinemagic Under an agreement with The Walt Disney Company Limited, the company has the rights to distribute, via DTH in the U.K. and Ireland, Disney Cinemagic and its multiplex channel as bonus channels to those of DTH customers receiving both Sky Movies packs, and to other DTH customers as a stand alone channel. Chelsea TV Chelsea Digital Media Limited (a company in which the company owns a 35% equity interest), operates a digital subscription pay television channel showing certain programming relating to Chelsea Football Club. MUTV The company is a party to a joint venture, MUTV Limited, with Manchester United PLC. It owns a 33.33% equity interest in MUTV Limited which operates a digital subscription pay television channel showing certain programming relating to Manchester United Football Club (MUTV). The company offers MUTV to DTH customers as a stand alone premium channel. Music Choice Extra In addition to Music Choice, which is included in certain of Basic Packages, the company offers Music Choice Extra, which consists of an additional 38 digital audio channels, to DTH customers as a stand alone premium channel. Basic Channels Sky Basic Channels Sky1 is the general entertainment channel of the Sky Channels and is available to DTH customers and certain DSL and cable subscribers. It is targeted primarily at a 16-44 age group audience and includes U.K.-commissioned drama, factual and family entertainment series and major event programming in addition to first-run acquired U.S. series. Sky2 broadcasts primarily a catch-up schedule of programming from Sky1 and is complemented by Sky1’s programming library. It is available to DTH customers and certain DSL and cable subscribers. Sky3 broadcasts a schedule of programming from Sky1’s library, content from Sky Travel, Sky Real Lives and Sky Arts. Sky3 is also shown on some cable networks in the U.K. and Ireland and on DTT as part of the Freeview offering in the U.K. Sky News provides national and international news to viewers in the U.K. and Ireland. The channel is broadcast unencrypted on Astra satellites, and distributed to viewers via cable and satellite networks in Europe, Africa, the Middle East, and Asia. It is also shown on cable networks in the U.K. and Ireland and on DTT as part of the Freeview offering in the U.K. Individual news items are also available on an on-demand basis from Sky Player. Sky Sports News provides 24-hour national and international sports news coverage. It is available to DTH customers, some cable and DSL subscribers in the U.K. and Ireland and in the U.K. on DTT as part of the Freeview offering in the U.K. Sky Sports News is available online on Sky Player. Sky Arts 1 and Sky Arts 1 HD provide arts and music oriented programming and documentaries. Sky Arts 2 and Sky Arts 2 HD broadcast classical arts programming including opera, literature, theatre, cinema and dance. Both Sky Arts HD channels are available to all customers to HD service. Individual programmes are available o
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