Caleres, Inc. operates as a footwear retailer and wholesaler. The company engages in the operation of retail shoe stores and e-commerce Websites, as well as designing, sourcing, and marketing footwear for women and men. Segments The company’s segments include Famous Footwear and Brand Portfolio. Famous Footwear This segment includes the company’s Famous Footwear stores, and Famous.com. Famous Footwear is a family branded footwear retailer with 1,046 stores. The company’s core consumers are women who seek leading national brands of casual, athletic and fashionable footwear at a value for themselves and their families. Famous Footwear stores feature a selection of brand-name athletic, casual and dress shoes for the entire family. Brands carried include, among others, Nike, Skechers, Converse, Vans, adidas, Sperry, New Balance, Asics, Bearpaw and Sof Sole, as well as company-owned and licensed brands, including, among others, LifeStride, Dr. Scholl’s, Naturalizer, Fergalicious and Carlos by Carlos Santana. Famous Footwear stores are located in strip shopping centers as well as outlet and regional malls in all 50 states, Guam and Canada. Famous Footwear’s distribution systems allow for merchandise to be delivered to each store weekly, or on a more frequent basis, as needed. Famous Footwear also uses regional third-party pooled distribution sites across the country. Famous Footwear’s marketing programs include digital marketing and social networking, national television, print, e-commerce advertising, cinema and in-store advertisements, all of which are designed to further develop and reinforce the Famous Footwear concept and strengthen its connection with consumers. As part of its omni-channel approach to reach consumers, the company operates Famous.com. Famous.com offers an expanded product assortment beyond what is sold in Famous Footwear stores. Accessible via desktop, tablet and mobile devices, Famous.com helps consumers explore product assortments, including items available in local stores, and make direct-to-consumer purchases. Famous.com also allows Rewards members to see their points status and purchase history, manage profile settings and engage further with the brand. Famous Footwear’s mobile app further serves as a hub for Rewards members to shop, find local stores, redeem Rewards certificates, and learn about the newest products, latest trends and hottest deals. Brand Portfolio This segment offers retailers and consumers a portfolio of brands from the company’s healthy living and contemporary fashion platforms by designing, sourcing and marketing branded footwear for women and men. Certain of the company’s branded footwear products are sold under brand names that are owned by the company, and others are developed pursuant to licensing agreements. The company’s Brand Portfolio segment sells footwear on a wholesale basis to retailers. The segment also sells footwear through its branded retail stores and e-commerce businesses. Portfolio of Brands Healthy Living Naturalizer: The company’s primary Naturalizer brand is sold throughout the United States and Canada, primarily at Naturalizer retail stores, national chains, online retailers, department stores, catalog retailers and independent retailers. The company operates 159 Naturalizer stores in the United States, Guam and Canada Naturalizer footwear is also distributed through approximately 40 retail and wholesale partners in 57 countries around the world. In addition, Naturalizer footwear is distributed in China through stores operated by the company’s joint venture partner, C. banner International Holdings Limited (CBI). CBI operated 94 stores at the end of 2015 and expects net store openings of approximately 10 stores in 2016. Through its majority-owned subsidiary, B&H Footwear Company Limited (B&H Footwear), the company sells footwear to CBI on a wholesale basis. Dr. Scholl’s: Dr. Scholl’s is an authentic brand of footwear designed with an uncomplicated, playful style for a healthier life. Dr. Scholl’s delivers proprietary comfort technology across all distribution tiers. Dr. Scholl’s crafts styles that offer men and wo
caleres inc (BRP:Berlin)
8300 Maryland Avenue
St. Louis, MO 63105
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