Borderfree, Inc. provides cross-border ecommerce solutions. Strategy The key elements of the company’s strategy include growing gross merchandise volume with its existing customers; acquiring more customers; continuing to innovate and add new functionality to its platform; and pursuing strategic acquisitions. Products and Services Borderfree Ecommerce Platform The Borderfree platform consists of technology, data, expertise and services that span, including consumer experience localization; payments, compliance and risk management; global transportation and logistics; post-delivery customer care; and global consumer insights and marketing. The company’s platform enables its customers to provide a localized shopping experience for global consumers based on the consumer’s IP geolocation. Conditional page manipulation based upon the consumer’s IP geolocation occurs within its customer’s IT environment and Website. The effects of localization on transactions processed on the company’s platform include the conversion of product prices to the appropriate currency, the suppression or filtering of merchandise subject to import or export restrictions, the substitution of the domestic checkout path with its international checkout and the introduction of visual welcoming elements, such as flag icons, welcome messaging in the consumer’s language and international frequently asked questions. Consumer Experience Localization Localizing a consumer’s experience starts with the synchronization of the company’s localization data with the retailer’s Website environment. Localization data consists of IP geolocation tables, country-currency pairs, currency code information, country-specific price multipliers, customizable by a retailer based on their pricing strategy, currency rounding methods and foreign exchange rates. Payments, Compliance, and Risk Management The company’s platform offers preferred local payment options, fraud and foreign exchange risk management, VAT and duty collection and remittance and the management of all import and export restrictions. Local Payment Options: The company obtains international shipping information, billing information, and payment details from the consumer. International credit cards and other popular international tender forms are accepted. Fraud Prevention: When the consumer places an order, the company authenticates and authorizes their international payment information, perform an automated, real time fraud assessment using a payment gateway and denied party screening and fraud management tools incorporated into its platform from CyberSource Corporation, a wholly-owned subsidiary of Visa Inc. Foreign Exchange Risk Management: The company bills the consumer in their preferred currency, using real-time exchange rates, fixed at the time of the transaction, with no risk to the consumer. VAT and Duty Collection: The company charges the consumer a guaranteed fully landed cost, covering payment of all duties, taxes and charges required to deliver the product. It contracts with licensed customs brokers to manage the related VAT and duty collection related to its transactions with international consumers. All applicable local duties and VAT are calculated by the licensed customs broker and submitted for review and approval by the destination country’s customs authority. Import and Export Restrictions Management: The company uses a combination of merchant provided data, internal import and external export compliance expertise and licensed compliance and restrictions data services to prevent a consumer from purchasing U.S. export restricted products or products that are restricted from import into the consumers’ country prior to checkout. Support for Split Shipments, Cancels, Backorders and Pre-orders: Funds are captured from consumers once parcels are shipped, and only for pro-rated amounts based on the value of a single parcel in the case of a partially shipped order or split shipment. Additionally, the company guarantees its foreign exchange rates in pre-order scenarios. Global Transportation and Logistics Coordination The company contracts with third-p
borderfree inc (BRDR:NASDAQ GS)
292 Madison Avenue
New York, NY 10017
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