Bloomin’ Brands, Inc. operates as a casual dining restaurant company worldwide. Restaurant Concepts The company has four founder-inspired concepts, such as Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, and Fleming’s Prime Steakhouse & Wine Bar. As of December 28, 2014, the company owned and operated 1,344 restaurants and franchised 166 restaurants across 48 states, Puerto Rico, Guam and 21 countries. Outback Steakhouse - U.S.: Outback Steakhouse is a casual steakhouse restaurant focused on steaks, signature flavors and Australian decor. The Outback Steakhouse menu offers seasoned and seared or wood-fire grilled steaks, chops, chicken, seafood, pasta, salads and seasonal specials. The menu also includes various specialty appetizers, including the company’s signature Bloomin’ Onion, and desserts, together with full bar service featuring Australian wine and beer. Carrabba’s Italian Grill: Carrabba’s Italian Grill is a casual authentic Italian restaurant featuring handcrafted dishes. The Carrabba’s Italian Grill menu includes various Italian pasta, chicken, beef and seafood dishes, salads and wood-fired pizza. The company’s ingredients are sourced from around the world and its traditional Italian exhibition kitchen allows consumers to watch handmade dishes being prepared. Bonefish Grill: Bonefish Grill is an upscale casual seafood restaurant featuring market fresh grilled fish. The Bonefish Grill menu is anchored by fresh fish, hand-cut and topped with freshly prepared sauces, and seasonal seafood specials. In addition, Bonefish Grill offers beef, pork and chicken entrées, as well as various specialty appetizers, including its signature Bang Bang Shrimp and desserts. Fleming’s Prime Steakhouse & Wine Bar: Fleming’s Prime Steakhouse & Wine Bar is a contemporary steakhouse featuring prime cuts of beef, fresh seafood and pork and chicken entrées, accompanied by an assortment of freshly prepared salads and side dishes. The steak selection features USDA Prime corn-fed beef, both wet- and dry-aged for flavor and texture, in a selection of sizes and cuts. Fleming’s Prime Steakhouse & Wine Bar offers a selection of wines by the glass, with 100 wines available. Bloomin’ Brands International: Bloomin’ Brands International is the company’s business unit for developing and operating its restaurants outside of the U.S. The company has cross-functional, local management to support and improve restaurants in each of the countries where it has company-owned operations. The company’s international operations are integrated with its corporate organization to leverage enterprise-wide capabilities, including marketing, finance, real estate, information technology, legal, supply chain management, and productivity. Government Regulation The company’s restaurant operations are subject to federal and state laws for such matters as immigration, employment, minimum wages, overtime, tip credits, worker conditions and health care; nutritional labeling, nutritional content, menu labeling and food safety; the Americans with Disabilities Act, which among other things, requires its restaurants to meet federally mandated requirements for the disabled; and information security, privacy, cashless payments, gift cards and consumer credit, protection and fraud. Trademarks The company regards its Outback, Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, and Fleming’s Prime Steakhouse & Wine Bar service marks, as well as its Bloomin’ Onion trademark as having significant value and as being important factors in the marketing of the company’s restaurants. Seasonality The company’s business is subject to seasonal fluctuations. Historically, consumer traffic patterns to its established restaurants are highest in the first quarter (year ending December 2014) of the year and lowest in the third quarter of the year. History Bloomin’ Brands, Inc. was incorporated in Delaware in 2006.
bloomin' brands inc
(BOO:German Stock Exchange)
2202 North West Shore Boulevard
Tampa, FL 33607
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