Bloomin’ Brands, Inc. operates as a casual dining restaurant company worldwide. The company has four founder-inspired concepts, such as Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill and Fleming’s Prime Steakhouse & Wine Bar. As of December 27, 2015, the company owned and operated 1,336 restaurants and franchised 171 restaurants across 48 states, Puerto Rico, Guam and 22 countries. Segments The company has two segments, U.S. and International. U.S. Outback Steakhouse: Outback Steakhouse is a casual steakhouse restaurant focused on steaks, signature flavors and Australian decor. The Outback Steakhouse menu offers seasoned and seared or wood-fire grilled steaks, chops, chicken, seafood, pasta, salads and seasonal specials. The menu also includes various specialty appetizers, including the company’s signature Bloomin’ Onion, and desserts, together with full bar service featuring Australian wine and beer. Carrabba’s Italian Grill: Carrabba’s Italian Grill is a casual authentic Italian restaurant featuring handcrafted dishes. The Carrabba’s Italian Grill menu includes various Italian pasta, chicken, beef and seafood dishes, small plates, salads and wood-fired pizza. The company’s ingredients are sourced from worldwide and its traditional Italian exhibition kitchen allows consumers to watch handmade dishes being prepared. Bonefish Grill: Bonefish Grill is an upscale casual seafood restaurant that specializes in market fresh fish from worldwide, wood-grilled specialties and hand-crafted cocktails. In addition, Bonefish Grill offers beef, pork and chicken entrées, as well as various specialty appetizers, including the company’s signature Bang Bang Shrimp, and desserts. Fleming’s Prime Steakhouse & Wine Bar: Fleming’s Prime Steakhouse & Wine Bar is a contemporary steakhouse featuring prime cuts of beef, chops, fresh fish, seafood and poultry, salads and side dishes. The steak selection features USDA Prime corn-fed beef, both wet- and dry-aged for flavor and texture, in various sizes and cuts. Fleming’s Prime Steakhouse & Wine Bar offers a selection of domestic and imported wines, with 100 selections available by the glass. International This segment has cross-functional, local management to support and improve restaurants in each of the countries where the company has company-owned operations. The company’s international operations are integrated with its corporate organization to leverage enterprise-wide capabilities, including marketing, finance, real estate, information technology, legal, human resources, supply chain management and productivity. Outback Steakhouse: International Outback Steakhouse restaurants have a menu similar to the U.S. menu with additional variety to meet local taste preferences. In addition to the traditional Outback Special sirloin, a typical international menu might feature local beef cuts, such as the Aussie Grilled Picanha in Brazil. Carrabba’s Italian Grill (Abbraccio Cucina Italiana): In 2015, the company opened a Carrabba’s Italian Grill concept restaurant in Brazil, known as Abbraccio Cucina Italiana, which offers a blend of traditional modern Italian dishes. The Abbraccio Cucina Italiana menu varies, with additional pasta and pizza menu offerings, to account for local tastes and customs. Abbraccio Cucina Italiana also has a range of beverage options, including classically inspired cocktails and local favorites with an Italian twist. Research and Development The company’s research and development expense was $6.5 million for the year ended December 27, 2015. Government Regulation The company’s restaurant operations are subject to federal and state laws for such matters as immigration, employment, minimum wages, overtime, tip credits, worker conditions and health care; nutritional labeling, nutritional content, menu labeling and food safety; the Americans with Disabilities Act, which among other things, requires the company’s restaurants to meet federally mandated requirements for the disabled; and information security, privacy, cashless payments, gift cards and consumer credit, protection and fraud. Trademarks The company regards its Outback, Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, and Fleming’s Prime Steakhouse & Wine Bar service marks and the company’s Bloomin’ Onion trademark as having significant value and as being important factors in the marketing of the company’s restaurants. Seasonality The company’s business is subject to seasonal fluctuations. Historically, customer traffic patterns for the company’s established U.S. restaurants are generally highest in the first quarter of the year (year ended December 2015) and lowest in the third quarter of the year. History Bloomin’ Brands, Inc. was incorporated in Delaware in 2006.
bloomin' brands inc
(BOO:German Stock Exchange)
2202 North West Shore Boulevard
Tampa, FL 33607
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