Body Central Corp. engages in the retail of young women’s apparel and accessories in the South, Southwest, Mid-Atlantic and Midwest regions of the United States. The company operates specialty apparel stores under the Body Central and Body Shop banners, as well as a direct business comprising its catalog and e-commerce Website at www.bodycentral.com. The company targets women in their late teens to mid-thirties from diverse cultural backgrounds, who seek the latest fashions at affordable prices and a flattering fit. Its stores feature an assortment of tops, dresses, bottoms, jewelry, lingerie, accessories and shoes sold primarily under its exclusive Body Central, Sexy Stretch, and Lipstick Lingerie labels. The company updates its merchandise and floor sets with an emphasis on coordinated outfits presented by lifestyle to entice its customers to shop its stores frequently. The company also sells an assortment of branded merchandise, primarily denim, to complement its private label merchandise. As of December 28, 2013, the company had 294 retail stores operating under the names Body Central and Body Shop in 28 states. The company’s products are presented to emphasize coordinated outfits. Its assortment of tops, dresses, bottoms, jewelry, accessories and shoes fits the many lifestyles of its customers - casual, club, dressy, and active. Strategy Key elements of company’s strategy include increasing comparable store sales and enhance brand awareness; growing its direct business; and expanding its store base over the long term. Competition The company’s competitors include other specialty retailers, such as Forever 21, Wet Seal, rue21 and Charlotte Russe. Intellectual Property The company has registered trademarks with the U.S. Patent and Trademark Office, including Body Central, Sexy Stretch, and Lipstick Lingerie. In addition, it owns domain names, including www.bodycentral.com and www.bodyc.com, and registered copyright rights in its Website content. In some regions of the U.S., the company’s stores are located in the same malls and shopping centers as stores operated by a company doing business under the name The Body Shop, which is a cosmetics and beauty store. Under the terms of this license agreement, the company granted an exclusive, royalty-free license to the cosmetics and beauty store company to use its Body Shop mark for its business as follows: as a service mark for mail order retail sales of T-shirts and sweatshirts in 49 states and territories and of other apparel in 38 states and territories; as a service mark for retail store sales of apparel in 38 states and territories; and as a trademark for apparel in 38 states and territories. This license was non-exclusive as to certain uses and the company’s agreements with this company permit it to continue to use its Body Shop mark in its stores located in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, and Texas. History Body Central Corp. was founded in 1972.
body central corp (BODY:OTC US)
6225 Powers Avenue
Jacksonville, FL 32217
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