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Company Description

Contact Info

4545 West Brown Deer Road

Milwaukee, WI 53223

United States

Phone: 414-355-0400


Badger Meter, Inc. engages in the manufacture and marketing of products incorporating flow measurement, control and communication solutions serving markets worldwide. The company is an innovator in flow measurement, control and communication solutions, serving water utilities, municipalities, and commercial and industrial customers worldwide. Its products measure water, oil, chemicals and other fluids, and are known for accuracy, long-lasting durability and for providing and communicating measurement data. The company’s product lines fall into two categories, sales of water meters and related technologies to municipal water utilities (municipal water) and sales of meters to various industries for water and other fluids (flow instrumentation). The key market for the company’s municipal water meter products is North America, primarily the United States, because most meters are designed and manufactured to conform to standards promulgated by the American Water Works Association. Flow instrumentation includes meters and valves sold worldwide to measure and control materials flowing through a pipe or pipeline, including water, air, steam, oil, and other liquids and gases. These products are used in various applications, primarily into various industries, such as water/wastewater; heating, ventilating and air conditioning (HVAC); oil and gas; chemical and petrochemical; test and measurement; automotive aftermarket; and the concrete construction process. Furthermore, the company’s flow instrumentation technologies are sold to original equipment manufacturers as the primary flow measurement device within a product or system. Residential and commercial water meters are generally classified as either manually read meters or remotely read meters via radio technology. A manually read meter consists of a water meter and a register that provides a visual totalized meter reading. Meters equipped with radio technology (endpoints) receive flow measurement data from encoder registers attached to the water meter which is encrypted and transmitted via radio frequency to a receiver that collects and formats the data appropriately for water utility billing systems. These remotely read, or mobile, systems are either automatic meter reading (AMR) systems, where a vehicle equipped for meter reading purposes, including a radio receiver, computer and reading software, collects the data from utilities’ meters; or fixed network advanced metering infrastructure systems, where data is gathered utilizing a network of permanent data collectors or gateway receivers that are always active or listening for the radio transmission from the utilities’ meters. The ORION family of radio endpoints provides water utilities with a range of options for meter reading. These include ORION Mobile (for mobile meter reading), ORION Fixed Network (for traditional fixed network applications), and ORION Cellular (for infrastructure-free meter reading). The company’s BEACON AMA (advanced metering analytics) Managed Solution is the latest in metering technology. BEACON AMA combines the BEACON analytical software suite with ORION technologies using two-way fixed and cellular networks in a managed solution, improving utilities’ visibility of their water consumption and eliminating the need for utility managed infrastructure. The BEACON AMA secure, cloud-hosted software suite includes a customizable dashboard, the ability to establish alerts for specific conditions, and consumer engagement tools that allow end water customers to view and manage their water usage activity. In addition, the ORION universal gateway receiver transmits data over various public wireless networks, which allows for strategic deployments, such as monitoring large commercial users. Flow instrumentation products serve flow measurement and control applications across a range industrial spectrum, occasionally leveraging the same technologies used in the municipal water category. Specialized communication protocols that control the entire flow measurement process and mandatory certifications drive these markets. The company’s specific flow measurement and control applications and technologies serve the flow measurement market through both customized and standard flow instrumentation solutions. The company offers the broadest flow measurement, control and communication portfolios in the market. This portfolio carries respected brand names, including Recordall, E-Series, ORION, Hedland, Dynasonics, Blancett, and Research Control, and includes 8 of the 10 major flow meter technologies. Customers rely on the company for application-specific solutions. The company's products are sold throughout the world through employees, resellers and representatives. Research and Development For the year ended December 31, 2015, the company’s expenditures for research and development activities relating to the development of new products, the improvement of existing products and manufacturing process improvements were $10.6 million. Competition Major competitors for utility water meters include Sensus, Neptune Technology Group Inc.; Master Meter, Inc.; and Mueller Water Products, Inc. The company's primary competitors for water utility radio products in North America are Itron, Inc.; Neptune Technology Group Inc.; and Sensus. Outside of North America, the primary competitors include Itron, Inc.; Sensus; Diehl Metering GmbH; and Elster Group GmbH. Major competitors in the flow instrumentation markets include Emerson Electric Co.; Krohne Messtechnik GmbH; Endress+Hauser AG; and Yokogawa Electric Corporation. In the HVAC market, the key competitor is Onicon Incorporated. In upstream oil and gas, Cameron International Corp. is the primary competitor. The company competes with AW-Lake Company in the measurement of on-machine hydraulic fluids. History Badger Meter, Inc. was founded in 1905. The company was incorporated in 1905.


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