hnology architecture, it is the most advanced technology available to help nonprofits build relationships with supporters, improve new revenue streams, and expand mission impact. Blackbaud CRM, also known informally as Enterprise CRM, is a customizable fundraising and relationship management solution. It is the company’s major offering for enterprise-level organizations seeking an adaptable solution for fundraising, marketing, and program management across the engagement lifecycle, specializing in supporting major giving, membership and high volume direct marketing programs. Blackbaud CRM helps organizations build deeper and more personalized relationships with constituents, build their brand through online engagement and multi-channel communication tools, and fundraise, leveraging campaign management, business intelligence and analytics. Blackbaud CRM could be sold as an integrated solution with the company’s enterprise online solutions to enable multi-channel marketing, online engagement, and event fundraising. Luminate CRM is the company’s Salesforce-based CRM offering for nonprofits and is sold as a single integrated solution with Luminate Online. Luminate CRM is built on the SalesForce.com cloud computing application platform and offers nonprofits an extensible suite through the SalesForce App Exchange for consolidating information and business processes into one system. The core components of Luminate CRM are campaign management, constituent relations, business intelligence and analytics. When combined with Luminate Online, it provides functionality to help nonprofits with online fundraising, peer-to-peer event fundraising, payment processing, email marketing, advocacy and Website management. eTapestry is a cloud-based donor management and fundraising solution built primarily for smaller, developing nonprofits in need of a solid cloud solution to support basic fundraising needs. It offers nonprofit organizations a way to manage donors, process gifts, create reports, accept online donations and communicate with constituents. This technology provides a system that is simple to maintain, efficient to operate, and is easy to learn without training. everydayhero is a cloud-based crowdfundraising solution designed to meet the peer-to-peer fundraising needs of nonprofits' supporters. It is a major donor acquisition tool, and helps nonprofits connect with a younger online-focused generation of donors, a first step in helping nonprofits develop long-term relationships with their supporters. everydayhero is sold throughout Europe and the U.S. With new integrations with fitness applications, such as Strava and MapMyFitness, everydayhero continues to improve the fundraising landscape by providing millions worldwide the chance to integrate fitness and philanthropy. Analytics and Business Intelligence The company’s analytics offerings provide solutions for donor acquisition, prospect research, data enrichment, and performance management, enabling nonprofits to define campaign strategies and improve fundraising results. These services either integrate with or are already integrated into the company’s software solutions to give its customers a view of their supporters and the market and provide information essential to making well-informed operating decisions. The company’s analytics offerings include subscription solutions and services within the following areas: Donor Acquisition: The company’s donor acquisition solutions leverage data assets to create acquisition mailing lists and predictive models that identify donor populations that meet the affinity, value and response criteria of the company’s nonprofit customers. Nonprofit organizations use the company’s prospect lists to solicit gifts and other support. Prospect Research: The company’s prospect research solutions include custom data modeling that delivers critical information on a prospect's likelihood to make a gift to an organization; wealth screenings that deliver detailed wealth information and giving capacity data on prospects; and Web-based prospect management software that combines public data with donor information from a nonprofit's data
blackbaud inc (BLKB:NASDAQ GS)
2000 Daniel Island Drive
Charleston, SC 29492
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