sing opportunities through its Bookfair program for schools and local non-profit arts and literacy organizations, as well as a Holiday Gift Wrap program, which allows non-profit organizations to gain exposure and raise funds while wrapping gifts inside the stores. The company has a multi-channel eCommerce marketing strategy that deploys various merchandising programs and promotional activities to drive traffic to both its stores and Website. At the center of this eCommerce program is the company’s Website, www.barnesandnoble.com. The company launched a new eCommerce platform in 2015. Competition B&N Retail competes with other bookstores, including Books-A-Million. It also faces competition from many online businesses, notably Amazon.com and Apple. B&N Retail also faces competition from mass merchandisers, such as Costco, Target and Wal-Mart. Seasonality The B&N Retail business, like that of many retailers, is seasonal, with the major portion of sales and operating profit realized during its third fiscal quarter, which includes the holiday selling season. NOOK This segment represents the company’s digital business, which includes the company’s eBookstore, digital newsstand and sales of NOOK devices and accessories. The cCompany partners with Samsung to develop co-branded NOOK tablets that feature the Barnes & Noble digital reading experience, while continuing to develop and offer its own black-and-white NOOK eReaders. Barnes & Noble’s NOOK digital bookstore and Reading Apps provide customers the ability to purchase and read their digital content and access their Lifetime Library on a range of digital platforms, including Windows 8 PCs and tablets, iPad, iPhone, Android smartphones and tablets, PC and Mac. NOOK sells a number of different devices to satisfy customers’ digital needs, including the Samsung Galaxy Tab S2 NOOK, Samsung Galaxy Tab E NOOK, Samsung Galaxy Tab 4 NOOK 7.0 device and NOOK GlowLight Plus. These devices provide customers access to the millions of books and magazines in the NOOK Store, and through Google Play, Android apps and games, songs, movies and TV shows, plus Google services like the Chrome browser, Gmail, YouTube, Google Search and Google Maps. The bookstores also provide free Wi-Fi connectivity for NOOK devices, Read In Store access, which allows owners to read NOOK Books for free. NOOK devices also allow for digital lending of a selection of books through its LendMe technology. Seasonality The NOOK business, like that of many technology companies, is impacted by the launch of new products and the promotional efforts to support those new products, as well as the traditional retail holiday selling seasonality. Competition NOOK competes with many online digital businesses, notably Amazon.com and Apple. Trademarks and Service Marks The trademarks and service marks owned by the company and its subsidiaries include B&N, Barnes & Noble, Barnes & Noble.com, barnesandnoble.com, Barnes & Noble Booksellers, Barnsie, Espari, NOOK, NOOK Color, NOOK Tablet, Reader’s Tablet, NOOK Simple Touch, GlowLight, NOOK GlowLight, The Simple Touch Reader, NOOK Press, NOOK Books, NOOK Book Enhanced, NOOK Developer, The NOOK Book Store, NOOK Newsstand, NOOK Newspaper, NOOK Kids, Read In Store, NOOK Friends, LendMe, NOOK Boutique, NOOK Study, ArticleView, Daily Shelf, Read To Me, Punctuate!, Wobblio, Pop-Cultured, B-Fest, B&N Readouts, SparkNotes, Borders, Borders Books & Music, some of which are registered or pending with the United States Patent and Trademark Office. Strategy The company’s merchandising strategy for its Barnes & Noble stores is to be the authoritative community bookstore carrying an extensive selection of titles in all subjects, including an extensive selection of titles from small independent publishers and university presses. History Barnes & Noble, Inc. was founded in 1986. The company was incorporated in Delaware in 1986.
barnes & noble inc
(BKS:New York Consolidated)
122 Fifth Avenue
New York, NY 10011
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