The Buckle, Inc. operates as a retailer of medium to better-priced casual apparel, footwear, and accessories for fashion-conscious young men and women. As of January 30, 2016, the company operated 468 retail stores in 44 states throughout the United States under the names ‘Buckle’ and ‘The Buckle’. The existing stores are in 4 downtown locations, 9 strip centers, 58 lifestyle centers, and 397 shopping malls. The company markets a selection of mostly brand name casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear. The company emphasizes personalized attention to its customers and provides customer services, such as free hemming, free gift-wrapping, easy layaways, the Buckle private label credit card, and a frequent shopper program. Most stores are located in regional, high-traffic shopping malls and lifestyle centers, and this is the company's strategy for future expansion. The majority of the company's central office functions, including purchasing, pricing, accounting, advertising, and distribution, are controlled from its headquarters and distribution center in Kearney, Nebraska. The company’s men’s buying team and a portion of its marketing team are located in Overland Park, Kansas. The company provides a specialty apparel store experience with merchandise designed to appeal to the fashion-conscious 15 to 30-year old. The merchandise mix includes denims, casual bottoms, tops, sportswear, outerwear, accessories, and footwear. The company offers denims from brands, such as Miss Me, Rock Revival, Big Star Vintage, Buffalo Jeans, KanCan, and Flying Monkey. Other key brands include Hurley, Billabong, Affliction, American Fighter, Sinful, Oakley, Fox, Society, Obey, Roar, RVCA, Salvage, 7 Diamonds, Nixon, Under Armour, Bench, O'Neill, Young & Reckless, Amuse Society, Corral, Reef, and Fossil. In the year ended January 30, 2016, Miss Me/Rock Revival accounted for 24.7% of the company’s net sales and Axis Denim (which produces private label denim for the company) accounted for 11.2% of net sales. Other major vendors include Big Star Vintage, Buffalo Jeans, KanCan, Flying Monkey, Hurley, Billabong, Affliction, American Fighter, Sinful, Oakley, Fox, Society, Obey, Roar, RVCA, Salvage, 7 Diamonds, Nixon, Under Armour, Bench, O'Neill, Young & Reckless, Amuse Society, Corral, Reef, and Fossil. Trademarks ‘BUCKLE’, ‘THE BUCKLE’, ‘BUCKLE BLACK’, ‘BKE’, ‘BKE BOUTIQUE’, ‘BKE SOLE’, ‘DAYTRIP’, ‘RECLAIM’, ‘B BELIEVES’, ‘GIMMICKS’, ‘BEST OF THE BLUES’, ‘BKE RED’, ‘BEST BRANDS. FAVORITE JEANS’, ‘BKE SPORT’, ‘BKE LOUNGE’, ‘BKE RESERVE’, ‘BUCKLE BELIEVES’, ‘FADE BY BKE’, ‘SOLELY BLACK BY BKE’, and ‘B’ icon are federally registered trademarks of the company. Competition In the men's merchandise area, the company competes primarily with specialty retailers, such as Abercrombie & Fitch, American Eagle Outfitters, Gap, H&M, Hollister, Pacific Sunwear, Tilly’s, Urban Outfitters, and Zumiez. In the women's merchandise area, the company competes primarily with specialty retailers, such as Abercrombie & Fitch, American Eagle Outfitters, Charlotte Russe, Express, Forever 21, Gap, H&M, Hollister, Maurices, Pacific Sunwear, Tilly's, Urban Outfitters, Vanity, Wet Seal, and Zumiez. History The Buckle, Inc. was founded in 1948. The company was incorporated in Nebraska in 1948.
buckle inc/the (BKE:New York)
2407 West 24th Street
Kearney, NE 68845
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