included in its Management Services segment, representing 7.5% of its total senior living capacity. Brookdale Ancillary Services The company provides home health, therapy and other ancillary services, as well as education and wellness programs, through its ancillary services programs, to residents of majority of its communities. These programs are focused on wellness and physical fitness to allow residents to maintain maximum independence. These services provide various continuing education opportunities for residents and their families through health fairs, seminars, and other consultative interactions. The therapy services the company provides include physical, occupational, speech and other specialized therapy and home health services. The home health services it provides include skilled nursing, physical therapy, occupational therapy, speech language pathology, home health aide services, and social services as needed. In addition to providing these in-house therapy and wellness services at its communities, the company also provides these services to other senior living communities that it does not own or operate and to seniors living outside of its communities. These services may be reimbursed under the Medicare program or paid directly by residents from private pay sources and revenues are recognized as services are provided. The company also offers hospice services in certain locations. The company’s Brookdale Ancillary Services segment includes the outpatient therapy, home health and hospice services provided to residents of majority of its communities, to other senior living communities that it does not own or operate and to seniors living outside of its communities. Management Services The company operates certain of its communities pursuant to management agreements. In some of these cases, the community is owned by third parties and, in other cases, the community is owned in an unconsolidated venture in which the company has an ownership interest. As of December 31, 2015, the 164 communities and 27,353 units in the company’s Management Services segment represented 25.3% of its total senior living capacity. As of December 31, 2015, the company operated 22 communities, representing 2,211 units, for third parties and 142 communities, representing 25,142 units, for unconsolidated ventures in which it has an ownership interest. As of December 31, 2015, these communities consisted of 35 retirement center communities, 95 assisted living communities and 34 CCRCs. Strategy The key elements of the company’s strategy include organic growth in its seniors housing business by increasing occupancy and rates, while controlling operating expenses; growth through strategic capital allocation; growth through development of a market leading Brookdale brand; and growth through innovation of product offerings, including its Brookdale Ancillary Services programs. Customers The company’s target retirement center residents are senior citizens age 75 and older who desire or need a supportive living environment. Its target assisted living residents are primarily senior citizens age 80 and older who require daily assistance with 2 or 3 ADLs. The company’s target CCRC residents are senior citizens who are seeking a community that offers various services and a continuum of care so that they could ‘age in place’. Government Regulation Some of the laws and regulations that impact the company’s industry include state and local laws impacting licensure, protecting consumers against deceptive practices, and affecting the communities' management of property and equipment and how the company otherwise conducts its operations, such as fire, health and safety laws and regulations and privacy laws; federal and state laws designed to protect Medicare and Medicaid, which mandate what are allowable costs, pricing, quality of services, quality of care, food service, resident rights (including abuse and neglect) and fraud; federal and state residents' rights statutes and regulations; Anti-Kickback and physicians referral (Stark) laws; and safety and health standards set by the Occupational Safety and Health Adm
brookdale senior living inc
111 Westwood Place
Brentwood, TN 37027
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