The Buckle, Inc. operates as a retailer of casual apparel, footwear, and accessories for young men and women in the United States. As of January 31, 2015, the company operated 460 retail stores in 44 states throughout the United States under the names Buckle and The Buckle. The company markets a selection of mostly brand name casual apparel including denims, other casual bottoms, tops, sportswear, outerwear, accessories, and footwear. The company emphasizes personalized attention to its customers and provides customer services, such as free hemming, free gift-wrapping, easy layaways, the Buckle private label credit card, and a frequent shopper program. The majority of the company's central office functions, including purchasing, pricing, accounting, advertising, and distribution, are controlled from its headquarters and distribution center in Kearney, Nebraska. The company provides a specialty apparel store with merchandise designed to appeal to the fashion-conscious 15 to 30-year old. The merchandise mix includes denims, casual bottoms, tops, sportswear, outerwear, accessories, and footwear. The company offers denims from brands such as Big Star Vintage, Miss Me, Rock Revival, Silver Jeans, and Buffalo Jeans. Other key brands include Hurley, Billabong, Roxy, Affliction, American Fighter, Sinful, Obey, Roar, RVCA, Salvage, Society, Fox, Oakley, Bench, Corral, Reef, Young & Reckless, 7 Diamonds, and Fossil. It provides customer services, such as free hemming, free gift-wrapping, easy layaways, the Buckle private label credit card, and a frequent shopper program. Trademarks BUCKLE; THE BUCKLE; BUCKLE BLACK; BKE; BKE BOUTIQUE; BKE SOLE; DAYTRIP; RECLAIM; B BELIEVES; GIMMICKS; BEST OF THE BLUES; BKE RED; BEST BRANDS. FAVORITE JEANS; BKE SPORT; BKE LOUNGE; BKE RESERVE; BUCKLE BELIEVES; SOLELY BLACK BY BKE; and B icon are federally registered trademarks of the company. Competition In the men's merchandise area, the company competes primarily with specialty retailers such as Abercrombie & Fitch, American Eagle Outfitters, Gap, H&M, Hollister, Pacific Sunwear, Tilly’s, and Zumiez. The men's market also competes with certain department stores, such as Dillards, Macy’s, Bon-Ton stores, and Nordstrom. In the women's merchandise area, the company competes primarily with specialty retailers, such as Abercrombie & Fitch, American Eagle Outfitters, Charlotte Russe, Express, Forever 21, Gap, H&M, Hollister, Maurices, Pacific Sunwear, Tilly's, Vanity, and Wet Seal. The women's market also competes with department stores, such as Dillards, Macy’s, Bon-Ton stores, and Nordstrom. History The Buckle, Inc. was founded in 1948. The company was incorporated in Nebraska in 1948.
buckle inc/the (BK2:Berlin)
2407 West 24th Street
Kearney, NE 68845
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