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Company Description

Contact Info

Baidu Campus

No 10, Shangdi 10th Street

Haidian District

Beijing, 100085

China

Phone: 86 10 5992 8888

Fax: 86 10 5992 0000

es. The company allows Baidu Union members to provide relevant search results to their users. Sales and Distribution The company offers search and transaction services directly and through its distribution network. It has direct sales presence in Beijing, Shanghai and major cities in Guangdong Province, covering the major regional markets for its online marketing services. The company’s search service distributors provide various services, including identifying customers, collecting payments, assisting customers in setting up accounts with it, suggesting keywords to maximize ROI and engaging in other marketing and educational services aimed at acquiring customers. The company offers discounts to distributors as consideration for their services. The company offers its online marketing services to medium and large corporate customers through third-party agencies and its direct sales force. Intellectual Property The company has 387 issued patents in China. It has registered certain trademarks in the United States, Hong Kong, Singapore, Indonesia and various other jurisdictions. In addition, the company has registered its domain name Baidu.com and certain other Websites with China National Network Information Center. Competition The company competes with Alibaba, which offers search services on its Websites. In addition, Qihoo 360, a company operating an Internet platform and primarily providing security products, launched its search services in 2012 and competes with the company on Internet search. For transaction services, the company’s primary competitors include China-based Internet companies, such as Meituan-Dianping and Koubei. For iQiyi, its primary competitors include companies that operate online video Websites in China, such as Youku-Tudou and Tencent Video. Significant Events In June 2016, Baidu, Inc. has formed a joint venture with China Pacific Insurance (Group) Co., Ltd. to form an online auto-insurance company with a registered capital of CNY 2,000 million ($304.36 million). History The company was founded in 2000. It was incorporated in the Cayman Islands in 2000. The company was formerly known as Baidu.com, Inc. and changed its name to Baidu, Inc. in 2008.

 

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Valuation BIDU Industry Range
Price/Earnings 12.3x
Price/Sales 5.4x
Price/Book 4.5x
Price/Cash Flow 12.1x
TEV/Sales 3.7x
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