Last $175.00 USD
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Company Description

Contact Info

Baidu Campus

No 10, Shangdi 10th Street

Haidian District

Beijing, 100085


Phone: 86 10 5992 8888


result pages or Baidu Union members’ properties, while a Brand-Link customer pays the company based on the duration of the placement on Baidu search result pages. Users could reach its P4P sponsored links and Brand-Link on either mobile or non-mobile devices. P4P: The company’s auction-based P4P services enable its customers to bid for priority placement of their links in keyword search results. The company’s P4P platform enables its customers to reach users who search for information related to their products or services. Customers may use its automated online tools to create text-based descriptions of their Web pages and bid on keywords that trigger the display of their Web page information and links. The company’s P4P platform features an automated online sign-up process that allows customers to activate and manage their accounts at any time. The company’s P4P platform is an online marketplace that introduces Internet search users to customers who bid for priority placement in the search results. The company’s intelligent ranking system takes into consideration the quality factor of a sponsored link for a search query in addition to the price bid on the keyword. The company’s P4P online marketing customers may choose to set a daily limit on the amount spent and may also choose to target only users accessing its Website from specified regions in China and/or during specific time period of the day. The company has launched commercial Knowledge graph, whereby it customize search results by vertical. The commercial Knowledge graph initiative enhances its users’ search experience and its customers’ ROI. Beyond the search function, commercial Knowledge graph allows users to purchase or acquire the products or services offered by its customers in the search results, and provide comments on the products or services after consumption. The search results of commercial Knowledge graph consist of a card and a landing page, both of which can display promotion information for customers. The company is developing commercial Knowledge graph targeting at different verticals, including medical care, education, online gaming, ecommerce, finance, automobile and travel. Phoenix Nest is designed to improve relevance in paid search and increase value for customers, thus driving monetization efficiency. Compared to its previous auction-based online marketing system, Phoenix Nest adopts enhanced algorithms that generate more relevant online marketing and provides customers with additional tools and information to help them better manage their spending and achieve higher ROI. The company has made enhancements continually to its Phoenix Nest platform. The company has opened online marketing on mobile search to all customers to allow them to promote their products and services. The company provides a series of special management tools in Phoenix Nest, including WAP site building tool for enhanced user experience, online chatting tool for better user engagement, mobile statistics analysis tool for enhanced conversion tracking, and performance reporting for managing campaign effectiveness. It provides optimization packages in Phoenix Nest to help customers enhance the marketing performance. The company provides tools and features, such as Phone Calls, App Downloads, Site-Links on Mobile, Brand-Link on Mobile, allowing customers to manage and optimize mobile marketing and understand the mobile opportunity properly. In 2013, the company launched an integration project to help customers better manage their marketing placement on mobile Internet. The company has developed a new marketing product based on Phoenix Nest, referred to as Product & Service Ads. Products & Services Ads is an advanced solution that allows customers with sizable products and services inventory to automatically create and manage customized and targeted marketing placements. Products & Services Ads include rich product (or service) information, such as description, image, price, location and discount. BrandZone: BrandZone is the company’s primary branding display marketing product. The marketing message for a customer can integrate text description, image and


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Valuation BIDU Industry Range
Price/Earnings 33.8x
Price/Sales 9.0x
Price/Book 8.6x
Price/Cash Flow 33.7x
TEV/Sales 7.3x

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