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Last $175.00 USD
Change Today 0.00 / 0.00%
Volume 0.0
BIDU On Other Exchanges
As of 4:30 AM 10/29/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Baidu Campus

No 10, Shangdi 10th Street

Haidian District

Beijing, 100085


Phone: 86 10 5992 8888

Fax: 86 10 5992 0000

ilding tools such as SiteApp, and site testing tools. Certification Services: The company classifies and certifies merchants based on the standards developed based on its experiences, and evaluate the credibility of merchants periodically based on their behavior on Baidu Marketing Platform and other business activities. Baidu Credit: Based on customers’ historical marketing placements and credibility on the Baidu Marketing Platform, the company provides a short-term credit line to customers so that they can continue their marketing activities when they are short of capital. Sales and Distribution The company sells its online marketing services directly and through its distribution network. The company has direct sales presence in Beijing, Shanghai and major cities in Guangdong Province, covering the major regional markets for its online marketing services. The company’s distributors provide various services, including identifying customers, collecting payments, assisting customers in setting up accounts with the company, suggesting keywords to maximize ROI and engaging in other marketing and educational services aimed at acquiring customers. The company offers its online marketing services to medium and large corporate customers through third-party agencies and its direct sales force. Customers The company serves three types of online participants: Users: The company offers a Chinese language search platform on its Website that enables users to find relevant information online, including Web pages, news, images, documents and multimedia files, through links provided on its Website. Customers: The company delivers online marketing services to a diverse customer base operating in various industries. In 2014, the company had approximately 813,000 active online marketing customers. Its online marketing customers consist of small to medium-sized enterprises throughout China, large domestic companies and Chinese divisions and subsidiaries of large, multinational companies. Its customers operate in medical and healthcare, tourism and ticketing, education, software and online games, machinery and equipment, network service, transportation, construction and decoration, financial services, business services and franchising industries. Baidu Union Members: Baidu Union consists of third-party Web content, software and mobile application providers. Baidu Union members can display on their properties customers’ promotional links that match the content of such members’ properties. Intellectual Property The company has 243 issued patents in China and intends to apply for more patents to protect its core technologies. It also has registered certain trademarks in Hong Kong, including its company logo in the United States, and ‘Baidu’ in Singapore and Indonesia, including its company logo. In addition, the company has registered its domain name, and with; and with and,, and certain other Websites with China National Network Information Center, or CNNIC. Significant Events In May 2015, Taboola announced strategic investment partnership with Baidu. Together, Taboola and Baidu plan to bring content discovery to the Chinese market. In June 2015, Cogobuy Group announced that it has entered a strategic cooperation with Baidu Inc. to jointly establish an intelligent hardware ecosystem and facilitate the smooth operations of intelligent hardware ecosystem resources services. In September 2015, Baidu formed a strategic partnership with CloudFlare to launch a unified global platform that will speed up Internet applications and make them more secure. The partnership combines Baidu's network across mainland China with CloudFlare's Internet security and performance platform. In November 2015, China CITIC Bank Corp. Ltd. has announced that it has entered into a partnership with Baidu Inc. The partnership between the two firms is intended to build a direct banking business. China CITIC Bank and Baidu are expected to offer services in the nascent private banking sector in China. In November 2015, Allia


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Valuation BIDU Industry Range
Price/Earnings 26.1x
Price/Sales 5.0x
Price/Book 5.5x
Price/Cash Flow 25.4x
TEV/Sales 3.2x

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