o the users. Other Baidu Mobile Applications: The company offers several other mobile applications which provide functions similar to those provided by non-mobile devices, such as Baidu Travel, Baidu Encyclopedia, Baidu WenKu, Baidu Album and Baidu News. Products and Services for Developers and Webmasters Baidu Open Cloud: Through the paradigm of LightApp, mobile applications, and opening up its technologies and cloud capacities to developers, Baidu Open Cloud platform provides a complete solution that takes developers from ‘development’ to ‘distribution’ and from ‘creation’ to ‘monetization’. Location based services (LBS) open platform provides Web, Android or iOS-powered third-party application developers with free services, including location, maps, data on local merchants, cloud storage, cloud computing of LBS data, as well as positioning and tracing services. Based on these basic services, developers can develop their own LBS applications. The company also provides automobile manufacturers, telematics service providers (TSPs), automobile terminal hardware manufacturers, and hardware related software developers with automobile networking API in order to facilitate the developments of automobile terminal applications, including location search, driving routes search, latitude and longitude search by addresses, sending routes information on the Web to mobile phones and inquires about transportation events at city. Baidu Webmaster Platform: Baidu Webmaster Platform consists primarily of the tools section, data section and discussion section, and provides Website managers with tools and data to allow them to monitor and manage their Websites and improve the search engine optimization (SEO) and hence the user experiences of their Websites. Baidu Top Searches and Search Index: Baidu Top Searches provides listings of top search terms based on daily search queries entered on Baidu.com. The listings are organized by categories and allow users to easily locate popular search terms on topics of interest. The company also offers Baidu Search Index, a data sharing platform based on the behavior data of Baidu users, through which one can study the search trend of a particular query, observe users’ interest and demand, monitor public opinions, locate users’ features and analyze the market characteristics. Baidu Open Platform: Baidu Open Platform is a platform providing one-stop online services to users by intelligently identifying users’ demands before providing optimized treatments and responses. It is also designed to increase coverage of Baidu products and services. Baidu Open Platform, accessible through open.baidu.com, has other specialized accesses such as mobileapp.baidu.com. Content providers can submit their contents to Baidu Open Platform. These contents are presented on Baidu’s search result pages directly and at accesses, such as open.baidu.com by categories. Baidu Statistics: Baidu Statistics is a platform that helps its online marketing customers to evaluate the efficacy of its online marketing solutions by providing various data and analyses that could be used to monitor return on investments. Baidu Statistics could be used for mobile applications based on iOS and Android, allowing application developers to monitor the performance of applications on a real-time basis. Baidu Cloud Acceleration: Baidu Cloud Acceleration is a one-stop management platform that offers acceleration, security protection and search engine optimization services to Websites. Other Products and Services Baidu Wallet: Baidu Wallet, formerly branded as BaiduPay, provides online and mobile payment services. Baidu Wallet is a key service which enables its users to go from query to service fulfillment to payment in one closed loop transaction. Baidu Wealth Management: The company offers -wealth management products managed by third-party funds and other companies to its users. After registering on the Baidu Wealth Management platform, users can invest in wealth management products provided by third-party funds and other companies. Baidu Wealth Management provides account services to help users manage their wealth.
baidu inc - spon adr
No 10, Shangdi 10th Street
Phone: 86 10 5992 8888
Fax: 86 10 5992 0000www.baidu.com
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