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Last $168.03 USD
Change Today -29.65 / -15.00%
Volume 27.4M
BIDU On Other Exchanges
Symbol
Exchange
NASDAQ GS
Mexico
Frankfurt
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As of 8:10 PM 07/28/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

Baidu Campus

No 10, Shangdi 10th Street

Haidian District

Beijing, 100085

China

Phone: 86 10 5992 8888

Fax: 86 10 5992 0000

s Internet search users to customers who bid for priority placement in the search results. The company’s intelligent ranking system takes into consideration the ‘quality factor’ of a sponsored link for a search query in addition to the price bid on the keyword. Phoenix Nest, one of its online marketing systems, is designed to improve relevance in paid search and increase value for customers, thus driving monetization efficiency. BrandZone: BrandZone is its flagship branding display marketing product. The marketing message for a customer can integrate text description, image and video, and appear in a prominent position of the search result page. The inventory for Brandzone includes not only its Web search but also various vertical search products, such as Baidu Knows, Baidu Image Search and Baidu Video Search. BrandZone allows the brand image of an advertiser to be displayed in all the vertical search products in a structured and uniform manner. Aladdin: Aladdin is a form of commercialization of its Baidu data open platform. Based on its analysis of user search needs, the company collaborates with vertical Websites, who supply the company with structured data for its inclusion in the search results to its users, and in return receive user traffic generated by the company. Online Marketing Services Based on Contextuals Online marketing services based on contextuals refer to its Network Marketing services and native advertising services. Network Marketing: Using its ProTheme contextual promotion technology, the company offers Network Marketing, a service that enables its customers’ promotional links to be displayed on both the company’s properties and Baidu Union members’ properties where the customers’ links are relevant to the subject and content of such Web pages. The properties consist of PC Web pages, mobile WAP Web pages and mobile applications. Native Ads: The company allows native ads to be placed in its vertical search products. ImagePlus: ImagePlus is the new monetization model based on its advanced image recognition and advertisement matching technologies, which offer relevant business information to specific image traffic. ImagePlus has been deployed on the company’s image search and Baidu Union network. Online Marketing Services based on Audience Attributes Online marketing services based on audience attributes allow customers to match their promotional links or advertisements to their target audience. Customers can define and manage their target audience using a combination of individual audience attributes selected from a portfolio of pre-defined audience attributes, which cover online consumers’ intent, needs and wants, demographics, location, interest, lifestyle, preferences and others. The company’s online marketing services are accessible through PCs and smartphones. Online Marketing Services based on Media and Placement Attributes Online marketing services based on media and placement attributes enable its customers to display links on the company’s properties or Baidu Union members’ properties according to the value and attributes of media and placements. Online Marketing Services of Other Forms The company offers other forms of online marketing services, including directing traffic to a customer’s content to allow more exposure of the content to users, and to enable users to purchase and use the content through non-mobile devices. Users could also access some of the content through mobile devices, such as 91 Wireless’ mobile game and application distribution platforms. In addition, the company also provides group buying services through nuomi.com. Value-added Consultative Services Provided for Customers Baidu Marketing Platform: On Baidu Marketing Platform, customers can not only understand and use its various online marketing services but also enjoy its value-added services. The company provides various consulting services to assist customers in better understanding the market conditions and designing suitable marketing solutions. The company also provides all-around marketing infrastructure services, including guidance on building mobile sites, site bu

 

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Industry Analysis

BIDU

Industry Average

Valuation BIDU Industry Range
Price/Earnings 33.0x
Price/Sales 7.6x
Price/Book 7.2x
Price/Cash Flow 32.6x
TEV/Sales 5.6x
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