f its cooperation agreements. Baidu Connect: The company launched Baidu Connect in 2014. Building upon Light Apps, Baidu Connect is a tool for merchants that can bring in leads from other Baidu products, such as search and maps. It is built with functionality that enables conversion and offers merchants a CRM system. The company provides templates tailored for specific industries. Baidu Connect helps merchants reach new customers and maintain engagement with existing ones. Baidu Connect also features a number of technology services, such as App Builder, which is a set of tools to assist content publishers and service providers in building applications through a swift process. Baidu Cloud: Baidu Cloud, the company’s personal cloud computing service, allows users to upload documents, images, audios and videos to its cloud servers, stores the uploaded data with security control and provides real-time back-ups, and making the data accessible across different terminals including tablets, smartphones and desktops. Users can also share their data through Baidu Cloud. International Products and Services: The company offers various mobile products and services for emerging and developed markets around the world. Its mobile applications for overseas markets include DU Battery Saver, DU Speed Booster, ES File Explorer, Photo Wonder, Simeji, and Baidu Browser, among others. The company’s PC products for overseas markets include Baidu Antivirus, PC Faster, Hao123, Baidu IME and more. iQiyi iQiyi and PPS. iQiyi is an online video platform with a content library that includes licensed movies, television series, cartoons, variety shows and other programs. The programs are provided by content providers under licensing arrangements. Apart from sourcing licensed contents, iQiyi also produces a range of original content. In addition, iQiyi provides online community services to facilitate user communication and interaction. Users can also search and watch ad-supported iQiyi.com videos on their mobile devices free of charge. Paying subscribers can enjoy premium services on iQiyi, including ad-free video streaming and access to premium content. Customers The company serves three types of online participants, such as users, customers, and Baidu Union Members. Users: The company offers a Chinese language search platform on its Baidu.com Website that enables users to find relevant information online, including Web pages, news, images, documents and multimedia files, through links provided on its Website. It also offers transaction platforms, such as Nuomi.com, to connect online and offline services provided by third-parties. The company provides a range of products and services to enrich user experience, including search services, transaction services and iQiyi. Its products and services can be accessed through PCs and mobile devices. Customers: The company delivers online marketing services to a customer base operating in various industries. In 2015, the company had approximately 1,049,000 active online marketing customers. Its online marketing customers consist of small to medium-sized enterprises throughout China, large domestic companies and Chinese divisions and subsidiaries of large, multinational companies. The company’s defined industries in which its customers operate include retail and ecommerce, local services, medical and healthcare, financial services, education, tourism and ticketing, online games, transportation, construction and decoration, and business services. Customers for the company’s transaction services primarily consist of merchants that act as service providers on its transaction platforms, such as Nuomi.com. The merchants that operate on its transaction platforms mainly cover businesses, such as restaurants, hotels and cinemas. Baidu Union Members: Baidu Union consists of a large number of third-party Web content, software and mobile application providers. Baidu Union members can display on their properties the company’s customers’ promotional links that match the content of such members’ properties. Some Baidu Union members also embed some of its products and services into their properti
baidu inc - spon adr
(BIDU:Consolidated Issue Listed on NASDAQ Global Select )
No 10, Shangdi 10th Street
Phone: 86 10 5992 8888
Fax: 86 10 5992 0000www.baidu.com
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