ilding tools such as SiteApp, and site testing tools. Certification Services: The company classifies and certifies merchants based on the standards developed based on its experiences, and evaluate the credibility of merchants periodically based on their behavior on Baidu Marketing Platform and other business activities. Baidu Credit: Based on customers’ historical marketing placements and credibility on the Baidu Marketing Platform, the company provides a short-term credit line to customers so that they can continue their marketing activities when they are short of capital. Sales and Distribution The company sells its online marketing services directly and through its distribution network. The company has direct sales presence in Beijing, Shanghai and major cities in Guangdong Province, covering the major regional markets for its online marketing services. The company’s distributors provide various services, including identifying customers, collecting payments, assisting customers in setting up accounts with the company, suggesting keywords to maximize ROI and engaging in other marketing and educational services aimed at acquiring customers. The company offers its online marketing services to medium and large corporate customers through third-party agencies and its direct sales force. Customers The company serves three types of online participants: Users: The company offers a Chinese language search platform on its Baidu.com Website that enables users to find relevant information online, including Web pages, news, images, documents and multimedia files, through links provided on its Website. Customers: The company delivers online marketing services to a diverse customer base operating in various industries. In 2014, the company had approximately 813,000 active online marketing customers. Its online marketing customers consist of small to medium-sized enterprises throughout China, large domestic companies and Chinese divisions and subsidiaries of large, multinational companies. Its customers operate in medical and healthcare, tourism and ticketing, education, software and online games, machinery and equipment, network service, transportation, construction and decoration, financial services, business services and franchising industries. Baidu Union Members: Baidu Union consists of third-party Web content, software and mobile application providers. Baidu Union members can display on their properties customers’ promotional links that match the content of such members’ properties. Intellectual Property The company has 243 issued patents in China and intends to apply for more patents to protect its core technologies. It also has registered certain trademarks in Hong Kong, including its company logo in the United States, and ‘Baidu’ in Singapore and Indonesia, including its company logo. In addition, the company has registered its domain name Baidu.com, hao123.com and baifubao.com with MarkMonitor.com; and Baidu.jp with humeia.co.jp and Baidu.cn, Baidu.com.cn, and certain other Websites with China National Network Information Center, or CNNIC. Significant Events In May 2015, Taboola announced strategic investment partnership with Baidu. Together, Taboola and Baidu plan to bring content discovery to the Chinese market. Competition China-based Internet Companies: The company competes with Alibaba, which offers search services on its Websites. In addition, Qihoo 360, a company operating an Internet platform and primarily providing security products, launched its search services in 2012 and competes with the company on Internet search. History The company was founded in 2000. It was incorporated in the Cayman Islands in 2000. The company was formerly known as Baidu.com, Inc. and changed its name to Baidu, Inc. in 2008.
baidu inc - spon adr (BIDU:NASDAQ GS)
No 10, Shangdi 10th Street
Phone: 86 10 5992 8888
Fax: 86 10 5992 0000www.baidu.com
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