company’s online marketing services. The company offers its online marketing services to medium and large corporate customers through third-party agencies and its direct sales force. Intellectual Property The company has 154 issued patents in China. It also has registered certain trademarks in Hong Kong, and the United States, including ‘Baidu’. In addition, the company has registered its domain names, such as Baidu.com, hao123.com and baifubao.com with MarkMonitor.com, Baidu.jp with humeia.co.jp and Baidu.cn, Baidu.com.cn, and certain other Websites with China National Network Information Center. Significant Events In May 2014, Baidu announced that it has opened a new research center in Silicon Valley and had appointed Andrew Ng as its news chief scientist. Baidu said Ng would head its research labs in Beijing and Silicon Valley. Ng is a faculty member at Stamford and helped Google set up its artificial intelligence operations. In August 2014, ChinaNet Online Holdings, Inc. announced that it has signed a collaboration agreement with Baidu, Inc. ChinaNet cooperates with the major search engines to perform search engine marketing and related value-added services for its clients. In August 2014, Dalian Wanda Group Co. Ltd. is planning to form an e-commerce joint venture (JV) with Tencent Holdings Limited and Baidu, Inc. All the entities are based in China. Under the terms of the transaction, Dalian Wanda would hold a 70% stake, while Tencent Holdings and Baidu would hold 15% stake each in the JV. In January 2015, HARMAN announced that it has entered into a strategic collaboration with Baidu. Under the agreement, HARMAN would work with Baidu to launch vehicle networking solutions. Called CarLife, the collaboration would offer advanced Internet capabilities, entertainment features and location-based services on HARMAN’s in-vehicle infotainment head units designed for the Chinese market, resulting in a richer and more immersive connected car experience. In February 2015, China Mobile and Baidu reached a strategic cooperation to work together to build a new-generation mobile Internet cloud computing center, which would become the cloud computing center making large-scale deployment of mobile Internet. The center, covering a construction area of 38,000 square meters and planning to deploy more than 40,000 servers, would be jointly invested and built by China Mobile and Baidu. The center would come into operation at the beginning of 2016. By then, China Mobile would provide Baidu with 1,388 high-power and high-density cabinets. Competition The company’s competitors include Alibaba, Qihoo 360, Google, Sohu, and Tencent. History The company was founded in 2000. It was incorporated in the Cayman Islands in 2000. The company was formerly known as Baidu.com, Inc. and changed its name to Baidu, Inc. in 2008.
baidu inc - spon adr
(BIDU:Consolidated Issue Listed on NASDAQ Global Select )
No 10, Shangdi 10th Street
Phone: 86 10 5992 8888
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