Baidu, Inc. operates as a Chinese language Internet search provider. In addition to serving individual Internet search users, the company provides a platform for businesses to reach potential customers. Search Services Search Products and Services for Users The company focuses on offering products and services that enable its users to find relevant information. It offers its main products and services to users through Baidu.com free of charge generally. These products and services can be accessed through PCs, mobile and other non-mobile devices. Baidu Web Search: Baidu’s Web search allows users to locate information through search queries. After typing a search query, users generally receive a list of ranked search results, which may include the company’s customers’ content presented in a specific format. Users can then access the desired information by examining the returned search snippets, or clicking on the hypertext links displayed in the search results. The company has integrated many features into its Web search system to help users access the right information out of a huge number of Web pages. Baidu Image Search: Baidu Image Search enables users to search for images on the Internet by term queries or various categories and offers advanced features, such as search by image file type and search within a designated Website or Web page. Baidu Image Search is accessible through both Web page and mobile device. Baidu Image Search also allows users to search information on an image or search other similar images by allowing users to upload an image or enter its uniform resource locator. In addition, registered users can upload, label and share with others pictures through Baidu Image Search. Baidu Post Bar: Baidu Post Bar is a social media platform that attracts users through topics of common interest. Users post text, image, audio and video content and reply to original content, thus forming social networks around topics of discussions. Baidu Post Bar draws new users through close integration with search and user-generated content. Baidu Post Bar has become a platform for celebrity fans, online game players, online readers and virtual local communities. Owing to its characteristic of equality and openness, Baidu Post Bar sees new online cultural trends and catch phrases being generated constantly, and Baidu Post Bar has become a social media platform as result of its ability to cultivate and deliver content. Baidu Knows: Baidu Knows provides users with a query-based searchable community to share knowledge and experiences. Through Baidu Knows, registered users can post specific questions for other users to respond, as well as respond to questions posted by others. Baidu Knows is accessible through both Web page and mobile application. Any users of the company’s Baidu.com Website can also search, read and browse questions and answers contributed by registered users of Baidu Knows. Baidu Knows has also invited institutional and personal experts in many fields, such as medical care, maternal and child health, education, finance and law to address users’ questions. Baidu Encyclopedia: Baidu Encyclopedia is an evolving encyclopedia compiled by registered users. Registered users can share their knowledge by adding new terms and new content in Baidu Encyclopedia. Baidu Encyclopedia has experts in many fields, such as medical care and studio arts, among its registered users, which experts have contributed a collection of influential content. Any users of the company’s Baidu.com Website can also search, read and browse all terms and content contributed by registered users of Baidu Encyclopedia. Baidu Encyclopedia has produced various characteristic columns, such as Encyclopedia of Intangible Cultural Heritage, Digital Museum, Recorder of History, etc., which aim to meet the content requirements of users. Baidu WenKu: Baidu WenKu is an online document sharing platform, through which registered users of the company’s Baidu.com Website can search, browse or read, by categories, documents in various formats, such as Microsoft WORD, PDF and Microsoft Excel. Baidu WenKu also allows registered users to upl
baidu inc - spon adr (BIDU:NASDAQ GS)
No 10, Shangdi 10th Street
Phone: 86 10 5992 8888
Fax: 86 10 5992 0000www.baidu.com
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