Brown-Forman Corporation manufactures, bottles, imports, exports, markets, and sells various alcoholic beverage brands. Brands The company’s principal brands are Jack Daniel’s Tennessee Whiskey; el Jimador Tequilas ; Jack Daniel’s RTDs; el Jimador New Mix RTDs; Jack Daniel’s Tennessee Honey; Woodford Reserve Kentucky Bourbons; Gentleman Jack Rare Tennessee Whiskey; Canadian Mist Canadian Whisky; Jack Daniel’s Tennessee Fire; Herradura Tequilas; Jack Daniel’s Single Barrel; Sonoma-Cutrer California Wines; Jack Daniel’s Winter Jack; Early Times Kentucky Whisky; Jack Daniel’s Sinatra Select; Early Times Fire Eater; Jack Daniel’s No. 27 Gold Tennessee Whiskey; Early Times Kentucky Bourbon; Finlandia Vodkas; Chambord Liqueur; Finlandia RTDs; Pepe Lopez Tequila; Southern Comfort; Antiguo Tequila; Southern Comfort flavored line extensions; Old Forester Kentucky Bourbon; Southern Comfort RTDs; Tuaca Liqueur; Korbel California Champagnes; Collingwood Canadian Whisky; Korbel California Brandy; and Santa Dose Cachaça. Markets The company’s products are sold in approximately 160 countries worldwide. Its international markets include Australia, the United Kingdom, Mexico, Germany, Poland, France, Russia, Turkey, Canada, and Japan. Distribution Network and Customers Outside the United States, the company uses various route-to-consumer models. The company owns and operates distribution companies in 11 markets: Australia, Brazil, Canada, China, the Czech Republic, France, Germany, South Korea, Mexico, Poland, and Turkey. In these markets, it sells its products directly to retail stores, to wholesalers, or, in Canada, to provincial governments. In the United Kingdom, the company partners in a cost-sharing arrangement with another supplier, Bacardi Limited, to sell a portfolio of both companies’ brands. In many other markets, including Italy, Japan, Russia, South Africa, and Spain, the company relies on others to distribute its brands, generally under fixed-term distribution contracts. Seasonality Holiday buying makes the fourth calendar quarter the peak season for the company’s business. For the fiscal years ended April 30, 2014, and April 30, 2015, approximately 32% of the company’s net sales were in the fourth calendar quarter. Competition The company’s competitors include major global wine and spirits companies, such as Bacardi Limited, Beam Suntory Inc.; Davide Campari-Milano S.p.A.; Diageo PLC; LVMH Moët Hennessy Louis Vuitton S.A.; Pernod Ricard S.A.; and Rémy Cointreau S.A. History Brown-Forman Corporation was founded in 1870.
brown-forman corp-class b
850 Dixie Highway
Louisville, KY 40210
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