Brown-Forman Corporation manufactures, bottles, imports, exports, markets, and sells various alcoholic beverages under various brands. Brands The company’s principal brands are Jack Daniel’s Tennessee Whiskey; Woodford Reserve Kentucky Bourbons; Jack Daniel’s RTDs; el Jimador Tequilas; Jack Daniel’s Tennessee Honey; el Jimador New Mix RTDs; Gentleman Jack Rare Tennessee Whiskey; Herradura Tequilas; Jack Daniel’s Tennessee Fire; Canadian Mist Canadian Whisky; Jack Daniel’s Single Barrel Collection; Sonoma-Cutrer California Wines; Jack Daniel’s Sinatra Select; Early Times Kentucky Whisky and Bourbon; Jack Daniel’s Winter Jack; Chambord Liqueur; Jack Daniel’s No. 27 Gold Tennessee Whiskey; Old Forester Kentucky Bourbon; Finlandia Vodkas; Antiguo Tequila; Finlandia RTDs; Pepe Lopez Tequila; Korbel California Champagnes; Santa Dose Cachaça; Korbel California Brandy; and Collingwood Canadian Whisky. Markets The company sells its products in approximately 160 countries worldwide. The company’s major international markets include the United Kingdom, Australia, Mexico, Germany, Poland, France, Turkey, Russia, Canada, and Brazil. Distribution Network and Customers In the United States, which generally prohibits wine and spirits manufacturers from selling their products directly to consumers, the company sells its brands either to distributors or (in states that directly control alcohol sales) to state governments that then sell to retail customers and consumers. Outside the United States, the company uses various route-to-consumer models. The company owns and operates distribution companies in 13 markets, such as Australia, Brazil, Canada, China, the Czech Republic, France, Germany, Hong Kong, South Korea, Mexico, Poland, Thailand, and Turkey. In these markets, and in a major portion of the travel retail channel, the company sells its products directly to retailers, to wholesalers, or, in Canada, to provincial governments. In the United Kingdom, the company partners in a cost-sharing arrangement with another supplier, Bacardi Limited, to sell a portfolio of both companies’ brands. In many other markets, including Italy, Japan, Russia, and South Africa, the company relies on others to distribute its brands, generally under fixed-term distribution contracts. Seasonality Holiday buying makes the fourth calendar quarter the peak season for the company’s business. For the year ended April 30, 2016, approximately 32% of the company’s net sales were in the fourth calendar quarter. Competition The company’s competitors include major global wine and spirits companies, such as Bacardi Limited, Beam Suntory Inc., Davide Campari-Milano S.p.A., Diageo PLC, LVMH Moët Hennessy Louis Vuitton SE, Pernod Ricard SA, and Remy Cointreau SA. History Brown-Forman Corporation was founded in 1870. The company was incorporated under the laws of the state of Delaware in 1933.
brown-forman corp-class b
850 Dixie Highway
Louisville, KY 40210
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