Brightcove Inc. provides cloud-based services for video worldwide. Products and Services Brightcove Video Cloud (Video Cloud) Video Cloud, a major online video platform, enables the company’s customers to publish and distribute video to Internet-connected devices. The company’s technology and user interface give customers control through a range of features and functionality needed to publish and deliver a user experience. Uploading and Encoding: Using Video Cloud, customers might upload videos in various formats for adaptive encoding that maximizes quality and minimizes file size. Video Cloud then automatically enables the content to be delivered to end users through a third-party content delivery network, such as Akamai Technologies, Inc. or Limelight Networks, Inc. Content Management: Whether a customer has a few short video clips or various full-length episodes, Video Cloud makes it easy to organize a media library. Videos could be grouped together with drag-and-drop controls or smart playlists that automatically organize content. Customers could set rules for geographic access and schedules to define where and when their videos could be viewed. Video Players: Video Cloud includes primary video player technology, with fast load times and fast video starts. Video Cloud allows for point-and-click styling and configuration of video players that could reflect the brand or design of the customer. The company’s video players also include built-in support for advertising, analytics, and content protection; and provide a cross-platform playback experience. Developers also take advantage of a set of tools to create completely custom video player experiences. Multi-platform Video Experiences: The company has built Video Cloud to support various operating systems, formats, and devices. In addition to Web-based experiences, Video Cloud provides publishing and delivery services for cross-platform devices, including smartphones, tablets, and connected TVs. The company’s solution includes automated device detection and manages multiple renditions of the same video encoded in different forms with optimized delivery protocols for different target formats. Live Video Streaming: In addition to on-demand video distribution, Video Cloud includes support for live video broadcasts. Video Cloud accepts multiple live streams at different quality levels and delivers the rendition that attempts to match each viewer’s available bandwidth, processor utilization and player size. Distribution and Syndication: Video Cloud supports a blended distribution strategy across the Internet, allowing customers to distribute videos on their own Website, partner Websites, or video-sharing sites, such as YouTube. These tools help content owners to drive site traffic, increase brand awareness and expand their audience. Social Media: Customers could expand their audience by leveraging the social network of their viewers. Through integrated Video Cloud capabilities, users could share videos through Facebook, Twitter, and other social media destinations. Advertising and Monetization: Video Cloud could help customers improve and monetize their audience with video ad features, such as tools for ad insertions and built-in ad server and network integrations. Video Cloud includes tools to support synchronized in-player ads with embedded link functionality and overlays for persistent branding. Analytics: Video Cloud’s integrated video analytics present information to optimize and support customers’ online video publishing and distribution strategy. Online publishers could also choose to integrate Web analytics solutions, such as Adobe Omniture or Google Analytics with Video Cloud. Brightcove Zencoder (Zencoder) Zencoder is a cloud-based video encoding service. Zencoder provides the company’s customers with encoding of live and on-demand video and access to encoding power without having to pay for, manage and scale expensive hardware and software. Zencoder includes various principal features and functionality. File Support: Zencoder accepts files in a range of formats and codecs and supports video output to a multitude of devic
brightcove (BCOV:NASDAQ GS)
290 Congress Street
Boston, MA 02210
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