Samsung Electronics Co., Ltd., through its subsidiaries, engages in the manufacture and sale of semiconductors, telecommunication products, home appliances, and digital media products. Segments The company operates in four segments: Digital Media, Telecommunication Network, Semiconductor, and LCD. Digital Media business The company's digital media business produces a range of products, including digital televisions with monitors; audio-visual devices, such as blu-ray disc player; and all-in-one colour printers. Its product lineup includes refrigerators, air conditioners, washers, ovens, vacuum cleaners and other appliances. Telecommunication Network business The company offers a range of mobile phones, including 3G and multimedia phones, in addition to telecommunication systems. It also offers personal computers and MP3 players. Semiconductor business This segment consists of three major divisions: Memory, Large ScaIe Integration (LSI), and Storage. In the memory category, the company engages in the development of new memory devices, multichip packages, fusion memory; and the commercialization of nanotechnology. It operates in the dynamic random access memory (DRAM), static random access memory (SRAM), and flash markets. LSI division focuses on five main areas: display driver ICs (DDIs), smartcard chips for SIM cards, navigation application processors, CMOS image sensors, and systems-on-a-chip (SoCs) for media players. Storage division produces hard disk drives that provide high data storage capacity to both mobile devices and digital home appliances. LCD business The LCD business produces panels for TVs, digital information displays, notebook PCs and desktop monitors, as well as various display panels for mobile products, such as mobile phones, game consoles, PDAs and MP3 players. Significant Events On June 26, 2009, Samsung Electronics Co. Ltd. has teamed up with Kraft Foods Inc. to build a new breed of 21st-century vending machines. Uni-Pixel Inc. has a joint development agreement with Samsung Electronics Co., Ltd. Under terms of the agreement, UniPixel and Samsung would collaborate on advancing the development efforts around UniPixel's TMOS display technology. Sandbridge Technologies, Inc. has partnered with Samsung Electronics Co. Ltd. to develop an LTE capable platform based on Sandbridge's technology. The LTE communication system is powered by Sandbridge's SB3500 flexible base band processor, a multi-core, multi-threaded, dynamically reprogrammable processor. International Business Machines Corp., Chartered Semiconductor Manufacturing Ltd. Infineon Technologies AG, Samsung Electronics Co. Ltd. and STMicroelectronics NV have defined and are jointly developing a 28nm, high-k metal gate (HKMG), low-power bulk complementary metal oxide semiconductor (CMOS) process technology. On April 23, 2009, Samsung Electronics Co. Ltd. has launched a joint venture with a sister company to produce light-emitting diodes (LED's) used mainly in TV's and other displays. SAMSUNG LED CO., a 50-50 joint venture with Samsung Electro-Mechanics Co. Ltd., is based in Suwon, 46 km south of Seoul. On May 18, 2009, Hynix Semiconductor Inc., LG Electronics Inc., Samsung Electronics Co. Ltd. and Silicon Image Inc. announced the formation of an industry consortium that promotes Serial Port Memory Technology (SPMT) for market adoption as an industry standard. In July 2009, ARM, Chartered Semiconductor Manufacturing Ltd., International Business Machines Corp., Samsung Electronics Co. Ltd., and Synopsys Inc. announced an agreement to develop a technology enablement solution for the design and manufacture of mobile Internet-optimized devices. Broadcom Corp., Cisco Systems Inc., DIRECTV Group Inc. and Samsung Electronics Co. Ltd. are forming an alliance to develop a specification for a full-featured 'pixel accurate' Remote User Interface (RUI) that would form the core of the new RVU technology. The company and DiVitas Networks Inc. announced that, with support from Microsoft, have worked to enable enterprise-class fixed mobile convergence and unified communication on Samsung phones based on the Microsoft Windows Mobile platform. On September 16, 2009, Paragon Software Group and Samsung Electronics Co. Ltd. announced that they have signed a partnership agreement to offer Paragon's mobile applications through Samsung's on-device Application Store www.samsungapps.com. Samsung mobile customers would be able to access the Application Store directly on their smartphones by simply selecting the Application Store icon. On October 7, 2009, Samsung Electronics Co. Ltd. signed a deal with a Russian company to expand its supply of wireless Internet technology across Russia. The deal with Yota, a provider of the WiMAX service, would facilitate the expansion of wireless Internet connections to 38 additional Russian cities, the South Korean company. On October 26, 2009, Huawei Technologies Co. Ltd. and Samsung Electronics Co. Ltd. jointly announced the LTE IOT (Interoperability Test) in Europe in November to verify the interpretability of LTE network infrastructures and device terminals. In November 2009, Unidym Inc. has entered into a joint development agreement with Samsung Electronics Co. Ltd., to jointly integrate carbon nanotube materials as the transparent conductive layer in display devices. History Samsung Electronics Co., Ltd. was founded in 1938. The company was formerly known as Samsung Electronics Manufacturing and changed its name to Samsung Electronics Co, Ltd. in 1984.
samsung electr-gdr (BC94:London)
Phone: 82 3 1200 1537
Fax: 82 3 1200 1199www.samsung.com
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