h distribution and reseller channel partners. QNX products, licenses and services are sold directly to OEM customers in various vertical markets, as well as indirectly through a reseller channel. Strategy Based on the company’s broad product portfolio and areas of differentiation, it focuses on serving enterprise customers, particularly in regulated industries, including financial services, government and healthcare. The company’s goal is to maintain its market leadership in the enterprise mobility segment by continuing to extend the functionality of its BlackBerry Enterprise Service infrastructure beyond enterprise mobility management, to include application management, application enablement and application development and, on top of this extensive foundation, deliver additional horizontal and vertical applications. Research and Development The company’s research and development expenses included approximately $1.3 billion in 2014. Regulatory Matters The company’s products must be approved by the Federal Communications Commission (FCC) before they can be used in commercial quantities in the United States. In Canada, the relevant regulatory authority is Industry Canada. The European Community (EC) defines EC marking requirements within the Radio and Telecommunications Terminal Equipment (R&TTE) Directive for use in EC member states. The company’s BlackBerry wireless devices, which are made commercially available by the company across multiple markets, meet FCC, Industry Canada, and EC requirements. Significant Events In April 2014, BlackBerry and NantHealth announce collaboration on development of HIPAA SECTION: TECHNOLOGY & TELECOMMUNICATIONS LENGTH: 497 words HIGHLIGHT: BlackBerry Limited has announced an investment in healthcare IT company NantHealth. In July 2014, BlackBerry Ltd. announced that it would shut down it's German division Scoreloop AG. Competition Providers of major mobile operating system platforms that compete with the company’s BlackBerry platform include Apple Inc. (iOS); Google Inc. (Android); and Microsoft Corporation (Windows Phone). Products that compete with the company's BBM service include WhatsApp, Facebook Messenger, Skype, Line, iMessage, WeChat, Viber, Kik, Kakao Talk, Telegram and Snapchat. Providers of embedded software that compete with the company's QNX business include Microsoft Corporation, which offers a competitive product (Compact Embedded or CE) and offers the Windows 8 Automotive stack for automotive infotainment applications. Other companies and products competing with QNX technology include Green Hills Software (Integrity product), Intel Corporation (Wind River Vx Works product), Open Source Linux, MontaVista Software, Mentor Graphics Corporation, Micro iTron and Sysgo (AG) (PikeOS) in specific embedded verticles. In addition, Nuance Communication Inc.'s SSE product competes with QNX in the acoustics market. History BlackBerry Limited was founded in 1984. The company was incorporated under the Business Corporations Act (Ontario) (OBCA) in 1984. It was formerly known as Research In Motion Limited and changed its name to BlackBerry Limited in 2013.
(BBRY:Consolidated Issue Listed on NASDAQ Global Select )
2200 University Avenue East
Waterloo, ON N2K 0A7
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