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Last $7.82 USD
Change Today -0.09 / -1.14%
Volume 2.2M
As of 5:10 PM 11/27/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

2200 University Avenue East

Waterloo, ON N2K 0A7


Phone: 519-888-7465

Fax: 519-888-6906

indle. BlackBerry Technology Solutions The QNX unit of BTS delivers middleware, development tools, realtime operating system software and services for embedded design. During 2015, QNX announced: QNX OS for Automotive Safety 1.0: A new OS that addresses the demand for digital instrument clusters, heads-up displays, advanced driver assistance systems (ADAS), and other in-car applications with functional safety requirements. QNX Acoustics for Voice 3.0: Designed to help in-car hands-free and speech recognition systems deliver user experience. QNX OS for Medical 1.1: An OS that complies with the IEC 62304 medical device standard for software life cycle processes. BBM BBM is the company’s instant mobile to mobile private messaging service and is available on BlackBerry, iOS, Android and Windows Phone platforms. The company introduced new privacy and control features for BBM, such as timed messages, message retraction and high definition photo transfer capability to allow users more control over their communications. The company also introduced the BBM Shop that allows users to purchase stickers, wallpapers, applications and content directly in the BBM Shop. In 2015, the company also announced two new value-added services that bring together the strengths of BBM with features and capabilities aimed at enterprises. BBM Protected was launched in 2014, which provides regulated industries with the secure and reliable real-time mobile messaging in the industry. The company also announced BBM Meetings, a multi-OS, mobile first voice and video conferencing solution which delivers a mobile collaboration experience that enhances the productivity of mobile professionals, while reducing the operating cost for the enterprise. Sales, Marketing and Distribution The company markets and sells its BlackBerry smartphones primarily through wireless communications carriers, as well as through third party distribution channels, which distribute the smartphones to enterprises and end users. The company has a sales and marketing team that supports its partners through training, technical account management and field marketing initiatives. In certain markets, BlackBerry 10 smartphones are also available directly from the company on, with direct sales to large customers and through other third party online retailers. The company licenses cross-platform (Android, iOS, Windows and BlackBerry 10) enterprise mobile software and services, including BES12, and provides support and engineering services, to customers via its direct sales force. The company also licenses cross-platform enterprise mobile software and services via global wireless communications carriers and other distribution partners worldwide. The company licenses QNX software and development tools and provides professional engineering services to customers in the automotive and other embedded markets via a direct sales force and a small set of distributors. Customers The company markets and sells its products to channel partners, primarily global wireless communications carriers and third party distribution companies, as well as directly to enterprise customers. The primary direct customers for the BlackBerry wireless solution are wireless carriers and distributors. QNX products, licenses and services are sold directly to OEM customers in various vertical markets. Trademarks BlackBerry, BBM, QNX and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the United States and countries around the world. Strategy Devices business: The company’s strategy in the Devices business is focused on delivering smartphone products that highlight BlackBerry technology strengths and areas of differentiation, in alignment with specific market opportunities and target segments. Enterprise Services: The company intends to maintain and strengthen its position as a market leader in the enterprise market through various strategies, including building a high-touch enterprise sales force, focused marketing campaigns, an expanded partner ecosystem and the identification of alternative sa


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