Barnes & Noble, Inc. operates as a content and commerce company in the United States. The company’s principal business is the sale of trade books (generally hardcover and paperback consumer titles), mass market paperbacks (such as mystery, romance, science fiction and other popular fiction), children’s books, eBooks and other digital content, NOOK and related accessories, bargain books, magazines, gifts, cafe products and services, educational toys and games, music and movies direct to customers through its bookstores or on www.barnesandnoble.com. The company also offers a textbook rental option to its customers through barnesandnoble.com. It offers its customers a full suite of textbook options—new, used, digital and rental. Segments The company’s segments include B&N Retail and NOOK. B&N Retail This segment includes 640 bookstores as of April 30, 2016, primarily under the Barnes & Noble Booksellers trade name. These Barnes & Noble stores generally offer a trade book title base, a cafe, and departments dedicated to Juvenile, Toys & Games, DVDs, Music & Vinyl, Gift, Magazine, Bargain products and a dedicated NOOK area. The stores also offer a calendar of ongoing events, including author appearances and children’s activities. The B&N Retail segment also includes the company’s eCommerce Website, www.barnesandnoble.com, and its publishing operation, Sterling Publishing. Barnes & Noble stores range in size from 3,000 to 60,000 square feet depending upon market size, with an overall average store size of 26,000 square feet. As of April 30, 2016, Barnes & Noble had stores in 161 of the total 210 Designated Market Area markets. Each Barnes & Noble store features an authoritative selection of books, ranging from 22,000 to 160,000 titles. The company continues to develop and introduce new product line extensions, such as proprietary gifts and B&N Educator Program, providing education tools for teachers, librarians and parents. The company is utilizing its traditional retail bookstores to promote NOOK via NOOK counters, NOOK Boutiques, and NOOK Digital Shops within the bookstores. The company offers NOOK owners Always Free NOOK Support in all of its retail bookstores, as well as free Wi-Fi connectivity to enjoy the Read In Store feature to read NOOK Books for free. The NOOK devices have also opened up an additional market for NOOK-related accessories, such as stands, covers, lights, and other items. Through its NOOK in Education program, the retail bookstores provide support and service to schools and educators who deploy NOOK devices in their classrooms. Barnes & Noble continues to expand in the educational toys and games category with a uniquely curated offering of best in class products from around the world. Many of the Barnes & Noble stores have Music and Movies & TV departments, which offer CDs, Vinyl LPs, DVDs and Blu-ray discs. These departments range in size from approximately 300 to 8,000 square feet and typically stock approximately 12,000 titles. The company’s DVD and Blu-ray selection focuses on movies, documentaries, fitness and instructional titles, British TV series and movies, and foreign films. The music selection is tailored to the tastes of the company’s customers, centering on classical music, jazz, pop rock, and show tunes. The company also offers a selection of Vinyl titles, available in all stores, along with turntables. The Barnes & Noble Kids’ Club Program offers free rewards and special offers to participants and invites children to celebrate their birthday within the retail bookstores. The company’s retail bookstores host various national and local events, which feature the many products and services it offers. The company hosts various national campaigns around various themes or audiences, such as Get Pop-Cultured with Barnes & Noble, Summer Reading, My Favorite Teacher Essay Contest, Educator Appreciation Days, the annual Holiday Book Drive, which provides books to at risk children in the communities the stores serve, and Maker Faire, all of which increase traffic and sales and further reinforce Barnes & Noble as a community center. The company also provides fund-rai
barnes & noble inc
(BAR:German Stock Exchange)
122 Fifth Avenue
New York, NY 10011
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