Bayerische Motoren Werke Aktiengesellschaft (BMW group) manufactures automobiles and motorcycles worldwide. The activities of the BMW Group are divided into three segments that include the Automobiles, the Motorcycles, and the Financial Services segments. The Automobiles segment The Automobiles segment engages in the development, manufacture, assembly, and sale of cars and off-road vehicles, under the brands BMW, MINI and Rolls-Royce, as well as spare parts and accessories. BMW and MINI brand products are sold in Germany through branches of BMW AG and by independent, authorized dealers. Rolls-Royce brand vehicles are sold in the USA through a subsidiary company and elsewhere by independent, authorized dealers. The Motorcycles segment The BMW Motorcycles segment engages in the development, manufacture, assembly and sale of BMW brand motorcycles, as well as spare parts and accessories. The Financial Services segment The Financial Services segment focuses primarily on leasing automobiles, providing loan finance for retail customers and dealers, accepting customer deposits and insurance activities. The BMW Group operates in the world markets with 22 production and assembly plants, 34 sales subsidiaries and a research and development network. Significant Events Deutsche Telekom AG entered into a partnership with BMW Group, as part of which the two companies would organize joint research and development projects in areas, such as data security and vehicle maintenance. BMW Group is collaborating with Mercedes-Benz Cars. Both firms are collaborating to develop, produce and purchase car components. Mercedes-Benz Cars and BMW are exploring cooperation, on a project-by-project basis, in developing and producing components, including engines. BMW Group introduced new variants of its 5 Series sedan in July 2008. The new variants, BMW 520d, 530d and 530d Highline powered by diesel engines, would be additions to its existing petro variants BMW 525i and BMW 530i. BMW Group has extended its collaboration with Daimler AG. The collaboration is targeted at purchasing certain vehicle components. Both companies had earlier collaborated to develop hybrid drive train technology. Vattenfall Europe AG and BMW Group, in November 2008, announced that they would launch a field test in Berlin, Germany that would see 50 Mini E cars on the streets and public access to recharging points. The project is supported to by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety. GENIVI Alliance founding members BMW Group, Delphi Corp., General Motors Corporation, Intel Corporation, Magneti Marelli SpA, PSA Peugeot Citroen, Visteon Corp., and Wind River Systems, Inc. are collaborating to create a shared GENIVI platform - a common software architecture that is scalable across product lines and generations. The GENIVI platform would accelerate the pace at which automakers can deliver new solutions, bringing them closer to the lifecycle of consumer devices, and accelerating new business models, such as connected services. On November 29, 2009, SGL Carbon SE and BMW Group have set up a joint venture (JV) to manufacture carbon fibres and fabrics for the automotive industry. Two sites - a carbon fibre production plant in North America and a fabrics plant in Germany - would be constructed, with work set to begin in 2010. History Bayerische Motoren Werke Aktiengesellschaft was founded in 1916.
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